Sure, you’ve heard of Twitter, Facebook, and Google Plus. You may think that social media is just for keeping in touch with friends and family. While this is true, social media is also a powerful marketing tool for all types of businesses. In fact, the largest corporations in the United States use Facebook business pages… Read more »
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Brand Continuity for Social Networking Dentists
With Facebook’s new Timeline for business and LinkedIn offering what amounts to business “likes,” savvy dentists should make certain that their brand is continuous throughout all of their websites, blogs, and social profiles. Website: A dental website should feature a dental practice logo that will represent the practice in print, on signage, and on the… Read more »
Social Networking for Dentists Made Easy!
You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already… Read more »
Rule #1: Everyone’s time is important, not just yours!
No Time to Say Hello, Goodbye, I’m Late, I’m Late, I’m Late!!! Do you ever feel like the White Rabbit from Alice in Wonderland? We all have busy schedules, and sometimes we wake up early, go to bed late, and fill every free minute with work. It’s all part of investing yourself in your business…. Read more »
Should Dentists Use Patient Testimonials in Marketing?
I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off a website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an infraction, but it could happen. If you don’t want to get a warning from your state dental board, there are a few things you need to do.
Boosting Your Reputation With Online Marketing
Someone who has never set foot in your practice can make assumptions about it, and about the kind of experience you provide patients, after going online. This can work to your advantage if you have the right information available. The right website, online reviews, and other forms of digital information can help you build a… Read more »
Social Media Needs To Be A Part Of Your Digital Marketing Strategy
A major hallmark of the internet of the past decade — if not longer — is communication. More specifically, two communication types: connecting with others and maintaining interactions are not only important but also expected. Social media is the primary medium for cultivating this communicative process and despite significant criticisms, it is here to stay…. Read more »
Your Practice Needs Strong Branding
Although your dental practice probably won’t enter the public consciousness in a worldwide context , it is still important to have high-quality consistent branding that is familiar to both your existing patients and new ones. Branding is more than just logos and color schemes; it is how you engage with your customers and how they… Read more »
How Your Practice Can Benefit From a Custom Website
Having a custom website for your practice is the first step to increasing your visibility online, and while you may already have one that you feel accomplishes this goal, it is important to thoroughly understand not only the value of your site’s appearance but what is going on in the backend as well. A variety… Read more »
Learn Why GMB is Crucial for Your Practice’s Reputation Management
In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive… Read more »