Month: November 2016

Reviews: Yelp Vs. Google

We’ve discussed in our blogs the importance of accurate and positive testimonials. They can help improve rankings and improve your reputation, making people in your community much more likely to seek out your services. However, there are quite a few options online for your patients to leave their thoughts and experiences, such as Yelp. Does… Read more »

5 Common Local SEO Citation Myths

Local search engine optimization (SEO) is a vital component of any online marketing strategy. When properly utilized, your strategy could help direct people in your community to your practice or business. Unfortunately, in the quest to improve rankings, people often fail prey to common myths, especially when it comes to citation building. We’re here to… Read more »

When Should You Use Hashtags?

For many professionals, social media can be a confusing issue. How often should you post? Will more accounts on multiple platforms help? Finally, the one question we’ve received quite a bit recently: When should you use hashtags? The best ways to use them will differ depending on what platform you use.

Do You Need Help With Holiday Promotions?

We’ve already discussed this subject a couple of times in our blog this year, but we would like to reiterate how to write blogs, and run promotions, for the holidays. This is a great time to reach out to your community and attract new patients. Do you have any holiday promotions in mind? Remember, if you… Read more »

Is Your Web Form Too Long?

When creating a dental website, you want to provide a simple means for potential patients to find out more about you and your services. You always want to streamline the process of contacting you and scheduling an appointment. As a result, many practices include web forms on their websites to facilitate the scheduling process. However,… Read more »

Are You Ready For Mobile-First Indexing?

Google ranks websites by crawling and indexing them, allowing the search engine to provide accurate results to users when they search for a business, movie, or ask a general question. In the past, the search giant placed greater value on searches done on a desktop. However, since smartphones have become the most common means of… Read more »

Tips For Writing Better Blog Copy

At MDPM Consulting, we always factor buyer intent into the creation of web and blog copy. What this means is that we always keep in mind what your clients will be looking for when we craft copy. After all, a cosmetic dental practice targeted towards adults, and a pediatric dental practice, will have very different… Read more »

What Happened To My Google Reviews?

Have you recently noticed your Google reviews aren’t showing up? We understand that motivating patients to leave their thoughts can be difficult, so to see testimonials essentially disappear can be very frustrating. In fact, we recently had a client complain to us about seeing Google reviews filtered out. What happened to them? What can be… Read more »

What 2017 Marketing Trends Should You Expect?

Every year our approach to SEO (search engine optimization) and content marketing evolves, as it should. With 2016 quickly coming to a close, what can we expect in 2017? How will marketing trends change, and what should your practice do to keep up? Understanding the way these trends are expected to evolve is crucial for… Read more »

Does Your Practice And Domain Need Different Names?

Naming your practice can be a difficult task. After all, this name will represent you and your practice to your entire community. Once you do this, you don’t need a separate name for your website domain, do you? In many cases, you may actually benefit from having one name for your domain and a different one… Read more »