Category: Social Networking

You Need Social Media, And We Can Help!

Four individuals at a brown table on laptops and cell phones with social media displayed across the table.If you asked people to describe our current state of the world in one word, they would likely use the word “uncertainty.” After all, many businesses are opening, while others are closing, and what we need to do to stay safe and protect ourselves (and our patients) varies greatly depending on who you talk to. This means that being able to communicate with your patients and members of your community with ease is vital, and social media provides that opportunity. At MDPM Dental Marketing, our team knows that social media not only helps improve search engine optimization (SEO), but also allows you to interact with your patients and let them know what’s happening with your office. In today’s blog, we’re going to talk about the importance of an active social networking presence and the benefits of our social media kit!

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Special COVID-19 Social Media Kit

A Message From Our CEO

How are you doing? How’s your family and your team?

Things seem to be holding steady this week, but we know the situation at hand can change quickly. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving forward.

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Connecting with Your Patients On Social Media & Patient Wait List Feature

A Message From Our CEO

How are you doing? How’s your family and your team?

This week brought more delays in openings as this pandemic continues to spread. I know I said it last week, but I want to say it again. These are uncertain times, and – from business owner to business owner – we really are all in this together.

As I also mentioned last week, our team is here and working, business as usual. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving forward.

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We Can Help You Do More With Your Social Media Activity

With our focus on organic SEO, we can help you increase your visibility online, and attract more patients to your practice. While your website and the content you share play a big role in a smart digital marketing strategy, you can rely on more than just your website to reach people. You can safely assume that many people in your area are regular users of more than one social media platform. If you are not present on social media, or if your activity on these platforms is not effective at reaching people, you miss out on important online marketing opportunities. Our digital marketing support includes assistance with your social media platforms. We can help you establish yourself with an effective posting strategy, and content that can grab attention in these competitive spaces. You can also count on us for guidance when it is time to refresh your approach to maintaining your accounts on sites like Facebook, Instagram, and other platforms. Read More

Making Instagram Part Of Your Content Marketing Strategy

Have you considered Instagram’s potential for helping you attract more patients to your dental practice? For many people, this social platform is a way to share photos and videos, as well as a way to keep up with others. With that said, Instagram’s popularity, particularly with younger users, has made it an attractive outlet for digital marketing work. While much of our SEO support for clients is linked to website management and content creation, we are prepared to help you make better use of social media to promote your dental practice. In addition to using social platforms to help share content that you promote on your site, we can share attractive images and captions that capture the attention of users. Simply put, when you have active and engaging social media platforms working for you, it becomes easier for you to reach people in your area searching for dental care! Read More

We Can Help You Use Facebook To Better Promote Your Practice

You can safely assume that people in your area will go online to search for nearby dental practices. With the right website, and the right approach to SEO, you can count on more people finding you online. With our help, you can start attracting more patients thanks to a revitalized digital presence, engaging site content, and our reputation management efforts. In order to truly raise your profile online, we can also help you make the most of your social media activity. Having a Facebook page for your practice can give you a new channel for communicating with your patients, as well as a new resource for connecting with new people. While it is common for small businesses to create profiles, many see limited benefits because they are not taking the right approach to social media. We can offer insights, help with understanding social media metrics, and even by providing you with posts that are designed for wide appeal! Read More

Is Your Dental Practice on Instagram?

Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average time that individual users spend on Instagram is actually increasing. Is your dental practice on Instagram? If not, it’s time to get started on this vital social platform. Read More

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing. Read More

Optimize Your Social Media Content for Your Audience

The beautiful thing about the social media audience that you build for your brand is that it is unique. It’s an audience of real people with preferences, and when you cater to those preferences, you can engage that audience and steer them toward action. However, when you rail against those preferences, you may turn off your audience. It’s important to know who you’re reaching on social media so that you can give them what they’re looking for. Here’s how you can optimize your social media content for your audience. Read More

Relying On Social Media To Support Your Practice Online

If you feel that a social media presence holds little value for your dental practice, you can miss out on important opportunities to boost your visibility online. With the right approach to social networking, you can expand your reach, manage your practice’s reputation, and create stronger connections with your current patients. If you are unsure of how to properly use your social media accounts, or if you feel you like the necessary time to post effectively, we can help! Our clients can take advantage of a special monthly package of content, which features quality images and captions for posts, as well as a schedule of how to organize your activity online. Read More