If you want your dental practice to thrive, you should focus on ways to make yourself better known in your community. This focus on local engagement can help you build a strong reputation, and earn the trust of prospective patients. Putting efforts towards community involvement can also affect your local SEO. While it is important to produce the kind of original online content that search algorithms favor, your web presence can grow when you are more involved with matters in your area. That can be a result of online recognition from trusted organizations and groups, but it can also be as simple as keeping people updated about your community actions on social media. Read More
Category: Community Involvement
A strong focus on dentistry and the services your office offers make up the bulk of your online marketing approach. However, to help local SEO and attract new leads, you also need to have a community focus as well. With summer finally here, there are a number of community events happening, especially as we near the Fourth of July. Let’s talk about community marketing tips for your practice!
Blogging can help your practice grow, offering SEO benefits and showcasing your expertise as a dentist. However, that doesn’t mean every topic needs to focus only on dental treatment and procedures. Occasionally, blogging about your community can offer serious benefits. How do you write a community blog? What topics should you cover?
How often do you communicate with your patients? Obviously, when they come into the office for treatment, you talk to them about their oral health and make small talk about what’s happening in their lives. But with social media and blogging, you have a unique opportunity to maintain communication with your patients outside of your visits, communication that keeps them informed about your office, and potentially reaches other people in their circle. There’s plenty of reasons to keep your patients in the loop!
This summer, a Little Free Library was erected in our building in honor of the Dallas police officers killed in the line of duty in Downtown Dallas on July 7th, 2016. The library located at the South Side on Lamar is one of five being built across Dallas. The library is free for residents and visitors alike, and we were happy to be able to contribute books to the memorial library.
By now you’ve seen what’s happening in Huston on social media or the news. Thousands in need of rescue, nonstop rain exasperating already record setting flood waters, and the impact on Houston and other coastal cities in Texas only grows worse. Fortunately, there are plenty of ways you can help provide relief in Houston. Below, we’ll talk about a few things you can do to assist evacuees. Helping does not require leaving your town. Local charities and organizations are already sending crucial supplies, and your community can come together to quickly replenish them!
When you start an online marketing strategy, your keywords, social media presence, and blog posts are all geared towards your community. After all, local SEO is crucial for the success of any business, large or small. In addition to choosing the right keywords, you also need to become a fixture of a community. In doing so, word of mouth recommendations from people in your town can help spread the word about your office. But to become a fixture, you first need to become involved! How’s your community involvement? What can you do to take part?
Well, Labor Day has come and gone and next week fall will officially be here. What do you have in mind for the fall season? We recommend our clients have a few promotional ideas to debut in the fall. What fun fall promotional ideas can you implement?
For kids, educators (and parents) everywhere, the summer is quickly coming to an end. Soon, school will begin again, and it will be back to “real life.” For most, this time of year means it’s time to buy school supplies and go back-to-school shopping. As a dentist or dental team member, it’s time to see the kiddos and the rest of the family in your office for their 6-month dental cleanings. But, how do you get the word out and encourage moms to make appointments while the kids are out of school?. You can run promotions or offer specials, of course! And, we have a few ideas to get you started. Read More
Have you noticed a lot more kids and adults wandering around parks and fields with smartphones than usual? That’s thanks to a new game called Pokémon Go. If you aren’t familiar with it, the game is a free download for iPhone and Android that uses augmented reality to allow you to catch Pokémons in your town. The big benefit to this game is kids and adults are going outside, meeting other people at PokéStops, and attending events. So, what can you learn from this game?