As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead of trying to catch up with what they want and need. For businesses that focus their efforts on search engine optimization (SEO) when delivering content to audiences, there are several strategies they can implement in 2020, according to experts in the field. These trends involve truly understanding your customers and how they interact with your content and what they want from your business, creating content that is specific and valuable in helping them make good decisions for themselves, and focusing on how your offline world affects your online reputation and the role it plays in how you are ranked in search engines. Let us take a deeper look at these trends.
Category: Content Marketing
As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to pages that have more value for visitors. With that said, you should NOT assume that keywords and links have no more value in site content. The presence of both can help Google and other search engines index sites, and determine when they might be relevant in different search queries. When we discuss organic SEO support for our clients, we emphasize the value of website content that is original, relevant, accurate, and user-friendly. As part of our commitment to creating and sharing useful content, we pay attention to keyword research, and take care to use the right words and phrases to make sure you are receiving high rankings in the right searches. Read More
When you create more content on your website, you produce more links that Google and other search engines can share. There is an obvious benefit to this, but when your ranks receive lower rankings, you can gain little from your effort. As part of our SEO support, we can create original content for your site that can earn higher ranks, and help you introduce your practice to more people in your area. The “right” content can change over time, but it is important to remember that a search engine’s ultimate goal is to give people the most effective links for their searches. Because of this, we emphasize an organic approach to SEO, and craft content that can help people as well as hold their attention. Including timely content on your website can help you address concerns that are seasonal, or related to outside events. Posts of this nature can help you create new topics, capitalize on different keywords, and place you in more SERPs (search engine results pages). This can benefit your overall goal of reaching new patients, and generating new appointments, particularly when it is smartly balanced with relevant general content. Read More
Content creation can be an important aspect of your SEO success…as long as you approach it in the right way. A successful approach to content marketing calls for material that is knowledgeable, relevant, engaging for readers, and structured in a way that helps your links rank highly on Google and other search engines. Unfortunately, many SEO “experts” recommend an approach that is outdated, unhelpful, and lacking in value. Our background working with dental offices has helped us write content that can be clear, informative, and SEO-friendly. Featuring blogs regularly on your website will help you communicate what services you offer, and become easier for people near you to find online! In addition to crafting quality content on an ongoing basis, we can provide effective content for your site pages when doing a website redesign, or when building a brand new website! Read More
What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating something that people would actually find useful. Unfortunately for those sites, search engine algorithms have improved to the point where this strategy can offer little benefit today. Google wants users to find links that have real value. Because of this, you need to make sure your content is original, helpful, and written for real people. As part of our commitment to giving practices a serious SEO boost, we can provide content that successfully communicates with Google, and with potential patients, in order to help you reach more people! Read More
If you want to enjoy the benefits of online marketing, your goal should be to create site links that receive the highest rankings possible on search engines. By maintaining a webpage that is regularly updated with new content, you create more links for people to find when they look for dental care, or have questions about their oral health. So how can you make sure your content is easy to find? Quality content has become crucial for online marketing, as Google and other search engines have become better at identifying useful information. Technical measures also matter, but algorithms are increasingly able to recognize quality work from posts that use superficial tricks to boost their SEO. This is why we make sure our clients receive original, quality content for their websites! Read More