Tag: bad dental reviews

Should Dentists Use Patient Testimonials in Marketing?

I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off a website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an infraction, but it could happen. If you don’t want to get a warning from your state dental board, there are a few things you need to do.

Reputation Management and Online Reviews for Dentists

In the Emmott on Technology newsletter today, he wrote about responding to online reviews. Then, just this week, a client asked me if MDPM offers “reputation management.” This term refers to a service in which good testimonials are placed on a review service (like Google Places, Yelp!, etc.) to overshadow poor reviews. At first this concept sounds a little unethical, but with guidelines, reputation management can be quite ethical, and what my client requested was completely on the up and up.