I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off a website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an infraction, but it could happen. If you don’t want to get a warning from your state dental board, there are a few things you need to do.
Tag: bad dental reviews
In the Emmott on Technology newsletter today, he wrote about responding to online reviews. Then, just this week, a client asked me if MDPM offers “reputation management.” This term refers to a service in which good testimonials are placed on a review service (like Google Places, Yelp!, etc.) to overshadow poor reviews. At first this concept sounds a little unethical, but with guidelines, reputation management can be quite ethical, and what my client requested was completely on the up and up.