You want to see results when you spend time, effort, and money on your digital marketing. Assessing data and making changes to your approach is key to setting up and maintaining your efforts; after all, you want to be sure you are getting a positive ROI (return on investment). For years, Google Analytics has been the most popular and most effective way of gauging and monitoring your digital marketing campaigns, especially when assessing Search Engine Optimization. Specifically, Universal Analytics has been the tech giant’s measurement solution, so digital marketing professionals have come to rely on this tool for analysis and reporting.
In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive interactions online, and make sure people can easily find the information they need to schedule an appointment. One crucial aspect of this process is setting up and maintaining a Google My Business (GMB) page. In today’s blog, MDPM Dental Marketing explains the importance of a GMB page for reputation management and SEO.
Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from the first time a change has impacted SERPs. Over time, Google has found ways to include more information into the results they provide, making it easier for people to select a link that serves their needs. As part of our commitment to helping clients boost their SEO, we pay attention to the ways SERPs can change, and to what information you can include with links. As part of our support for your dental office, we can make sure you have helpful information included in every link while also helping your links appear more prominently in relevant search topics! Read More
Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While some changes have more impact than others, these algorithm updates can make it necessary to change how you approach SEO. For those who attempt to manage their own online marketing efforts, this can lead to problems – you may suffer a drop in website traffic with no idea what has changed! Our commitment to SEO means we keep up with changes implemented by Google, so we can make timely adjustments to your online marketing strategy. Read More
Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical snafus, you may not recognize exactly what this news has to do with your site, and your online marketing efforts. We stay current with SEO-related matters, even when those issues call for action at Google, and not on our end. We are particularly interested in developments that impact indexing, as proper indexing can be crucial to your site’s online marketing success. By keeping you informed about issues that affect you, we can keep you more aware of what your website is doing for you. Staying informed also ensures we are ready to step in whenever a change might be needed on your end to ensure that you keep reaching people online. Read More
No business wants to hear that its customer or client has had a negative experience. It’s easy to look at a negative experience as a failure. However, no business has a spotless record. You’re allowed to make mistakes and grow from them. When that negativity manifests itself as a negative Google review on your business page, you may start to feel anxious. However, worry not. Negative Google reviews aren’t going to destroy your SEO or your reputation. In fact, negative reviews present an opportunity to grow. Read More
Part 2: METADATA for DENTISTS
This is part two in our series on dental marketing SEO.
Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important, and to Google, they aren’t. However, keywords are important to Yahoo and Bing. Sure, Google has 65% of the search engine market, but if you can please all the search engines all the time, why not?
What is a title tag? This is like a page title.
In the code, it looks something like this: <title>Modern Dental Practice Marketing</title>.
Your title tag should have your main business name and location, if you provide local service (which most dentists do).
What is a meta description? A description is the text that shows up in a search engine results page. Read More