Category: Google

Learn Why GMB is Crucial for Your Practice’s Reputation Management

In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive… Read more »

Will Google’s SERP Changes Affect Your Online Visibility?

Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from… Read more »

Optimizing Your Content For YouTube’s Algorithm

Wikipedia celebrated its 19th birthday this January. Not far behind it is YouTube, which will turn 14 years old in February. And for the longest time, Wikipedia was in the number one spot for organic visibility in Google’s search engine results pages (SERP). But like anything older, it should not rest on its laurels. Something… Read more »

Google Algorithm Updates Can Impact Your SEO – We Can Help

Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While… Read more »

What Happens When Google Issues Affect Your Visibility?

Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical… Read more »

Your Local Business Website Matters

At this point, everyone knows they need a website. Websites help new clients find you. Without a website, it’s difficult to give people a concise place to find information about your business. Plus, when you own and operate a website, you can track things like search traffic and clicks to see how many people are… Read more »

The Importance Of Understanding The Search Results Page

Using Google and other search engines is simple enough, right? All you have to do is enter text based on the information you want, and you can find a list of links that can help you. When it comes to your online marketing needs, you need to be aware that search engines now provide far… Read more »

What Does Google’s Indexing Bug Mean for You?

Almost every business owner needs a website to effectively market his or her product. Your website is like a digital business card; it’s your introduction to new clients. That’s why search engine optimization (SEO) has become such an important practice. You want your website to rank highly in Google searches so that people in need… Read more »

Respond to Google Reviews from Google Maps Desktop

Social tools and online review platforms give you an easy-to-use channel for communicating with customers and clients. You can receive direct feedback and use that feedback to inform your business practices. This tool makes it easier to communicate, but it also creates an obligation for you as the business owner. You need to respond to… Read more »

How Your Google My Business Listing Can Help Your Practice

Setting up your Google My Business listing can be important for your online marketing efforts, but you should take care to make sure your information is current, and accurate. Your local SEO efforts depend on Google and other search engines being confident in your location, meaning you want to avoid any incorrect information. Your Google… Read more »