It is crucial to understand organic SEO, as it guides almost every decision your digital marketing team makes. Even once you possess working knowledge, you must always stay up-to-date on its ever-evolving best practices. Due to Google’s constantly refining its search algorithms and priorities, SEO strategies must stay current. This necessitates a full-scale interconnected approach to your online presence. We understand that this may be a tall order for you given the fact you have the practice to run, so it is important to have a talented and knowledgeable marketing team on your side. At MDPM Dental Marketing, we focus on establishing your online presence across all of your sites and pages in a way that helps ensure you are ranking highly for searches. Although we are able to handle all of your SEO efforts, it is important to understand the ways SEO benefits you and why it is crucial to prioritize it in your marketing efforts. With this in mind, today’s blog focuses on the importance of SEO and how we utilize it to increase your online visibility. Read More
Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies may offer quick SEO results, building organic SEO offers results that last and don’t eventually cause your webpages to be dinged by popular search engines and lose their rankings. In today’s blog, MDPM Dental Marketing looks at how we help your practice thrive online with a content-focused approach to SEO.
When you Google (or use Bing or Yahoo) to search for a business you’re directed to millions of results, but you rarely look past page one on a search engine results page (SERP). On that page, you will find information in a link about the website and its content. This brief snippet – often only a sentence or two – is usually what makes someone decide whether to explore the site it discusses. Known as metadata, this is crucial for your online website. While Google and other search engines don’t factor metadata into the results on a SERP page they still have a major impact on whether someone is willing to click on the link or not, which is why MDPM Dental Marketing always incorporates this information! Find out how a snippet of 160 characters could be crucial for attracting new patients and helping your dental practice grow.
Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from the first time a change has impacted SERPs. Over time, Google has found ways to include more information into the results they provide, making it easier for people to select a link that serves their needs. As part of our commitment to helping clients boost their SEO, we pay attention to the ways SERPs can change, and to what information you can include with links. As part of our support for your dental office, we can make sure you have helpful information included in every link while also helping your links appear more prominently in relevant search topics! Read More
Will you be affected by Google’s latest broad core algorithm update? Earlier this month, the search engine announced that it was implementing another one of its algorithm updates, one that can affect all search results and topics. This is not a change in response to a specific issue, or one that is meant to correct an ongoing issue. As new links and websites continue to appear and require indexing by search engines, broad core updates help ensure that pages are being properly evaluated and ranked over time. As a result, some sites can slip in search engine results pages (SERPs), even if they have not done anything wrong. It is worth noting that in addition to evaluating a site’s content and features, Google relies on user engagement and user experience to gauge where different links should be ranked.
So how will your SEO efforts be impacted now that Google has implemented a new update? If new dental practices have opened up around you and created websites of their own, or if your website is aging to the point where it is not as user-friendly as it could be, it can be hard to maintain your visibility in relevant searches. We have experience helping dental practices generate better results through digital marketing because we focus on organic SEO efforts. In addition to making your sites more attractive, and providing valuable content for your pages, we can talk to you about efforts that go beyond website management to help you connect with more people online, and attract new patients. Read More
As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead of trying to catch up with what they want and need. For businesses that focus their efforts on search engine optimization (SEO) when delivering content to audiences, there are several strategies they can implement in 2020, according to experts in the field. These trends involve truly understanding your customers and how they interact with your content and what they want from your business, creating content that is specific and valuable in helping them make good decisions for themselves, and focusing on how your offline world affects your online reputation and the role it plays in how you are ranked in search engines. Let us take a deeper look at these trends.
The right approach to online marketing has been important for large and small businesses for many years. While the need to be visible and appealing in digital spaces has been a longstanding concern, the “right” way to approach SEO and online marketing has changed over time. Thanks to improvements in website technology, and a number of updates to search engine algorithms, you may have trouble reaching people online in 2020, even if your efforts have been successful in years past. As a result, you can become harder for people to locate, which can make it difficult for you to bring in new patients. Because we keep up with changes in the world of SEO, we can help you become – and stay -current with important online marketing trends. Read More
The internet tends to be the first place people look when they want to find a nearby business or service, which makes it hard to overstate the importance of having a website that is easy to both find and use. When we approach SEO support for clients, we make quality site content a priority, as the information you share can help you establish your value with search engine algorithms and earn higher rankings. The value of site content has risen in value over time because Google and other companies have learned how to better gauge the worth of links to their users. However, this is one of many improvements search engines have made, and one of many factors you should consider if you want to make your online marketing efforts more successful in 2020. Because Google and other search engines are growing more sophisticated with what they can analyze, and because they are able to provide more information to their users on their SERPs (search engine results pages), a successful SEO strategy should rely on technical support as well as content. Fortunately, we are prepared to help you help you sustain a modern and attractive website in addition to providing content-based marketing support. Read More
The start of a new year is a good time to reassess the strategies you use to reach people online, even if your current strategy has felt successful to you. Your approach to SEO can – and should – change periodically. This is partly because your practice can go through changes over time, but it is also because the world of online marketing can leave you behind if you are not paying attention. Without the right adjustments, you can struggle to reach people in 2020, and fall behind as other dental offices become more visible in important online searches. We provide dedicated SEO support to our clients, and we monitor trends in digital marketing and website design so we can discuss when it might be time to make a change. You can rely on our experience in the fields of website development and maintenance, content creation, and even in efforts like reputation management to make your online presence more appealing to people. Read More
As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to pages that have more value for visitors. With that said, you should NOT assume that keywords and links have no more value in site content. The presence of both can help Google and other search engines index sites, and determine when they might be relevant in different search queries. When we discuss organic SEO support for our clients, we emphasize the value of website content that is original, relevant, accurate, and user-friendly. As part of our commitment to creating and sharing useful content, we pay attention to keyword research, and take care to use the right words and phrases to make sure you are receiving high rankings in the right searches. Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Page Experience Rankings: What You Need To Know
Given the prevalence of Google in our information-seeking pursuits, your digital marketing strategies need to focus on performing well on the search engine giant. Search Engine Optimization (SEO) is an…