Once your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy can have less benefit than you hoped for, particularly as time passes. One reason a static approach to online marketing is limited is because Google will make updates to how it ranks sites, which means your once-prominent links can start to fall in rankings even though you have not changed anything.
This month saw Google introduce a core algorithm change. While they do not share the specific changes made, these kinds of updates can be disruptive to search rankings, making attention to site metrics important. MDPM Dental Marketing provides ongoing SEO support once your website is ready to receive visitors. We do this to help your links stay visible, but we also do this to help protect you against these and other changes that happen over time. We should note that in addition to focusing on your site’s SEO, we also supply support through social media and reputation management efforts, guidance on paid SEO, and more. Read More
Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.
MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More
Once your website is made public, all you have to do is set back and let potential patients find it…right? Maintaining a digital presence is important, as people increasingly depend on the internet as their sole resource for finding dental care. The trouble is that because so many people understand this, you can count on other practices to be present online, too. That means your website may be more difficult to find simply because others have done a better job with their SEO.
SEO—search engine optimization—refers to efforts to make your webpages more valuable to Google’s search algorithm. The right kind of SEO efforts can ensure you rank highly in relevant searches, so people who are looking for what you offer are more likely to find you. Having a website matters, but you see less value from yours when you receive low rankings. MDPM Dental Marketing provides free site audits that evaluate your appeal to search engine algorithms. The feedback we provide can help you understand why your online activity is not yielding the benefits you hoped for, and it can give you a path for making improvements. Assistance with organic and technical SEO are important, but they are just a few forms of support we provide our clients. We also provide new website builds and designs, social media support, and guidance in beneficial matters like PPC advertising and digital reputation management. Read More
You can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people who have never met you to locate you online—to ensure that people can do so, you need to think about your SEO efforts.
SEO stands for search engine optimization, which refers to efforts that make your site links more appealing to Google and other search engines. A number of factors affect just how likely you are to appear in relevant searches. The content on your pages, the quality of your site, visitor experiences, and even technical details can shift your space on search engine results pages (SERPs). MDPM Dental Marketing provides important support in the form of organic SEO, which refers to efforts that help you maintain a site that has more appeal to the Google algorithm. This differs from what is known as paid SEO, also known as pay-per-click (PPC) marketing. Sites can pay to have their links appear in the ads section of relevant search results in order to gain visibility. Organic efforts can offer lasting value and do not depend on recurring payments, but you can benefit from the addition of PPC marketing to reach more people. We can help you understand the advantages to each, and we can work with you to create an overall marketing strategy that truly benefits your practice! Read More
After previous issues with user suspensions, Google Business Profile is causing new headaches for small businesses as user reviews are being deleted. For a dental office or any other small business, these reviews hold significant value. They can have a meaningful effect on how ready someone is to trust in the care you offer and reach out for an appointment. Positive reviews can also make the digital space dedicated to your practice more attractive to the algorithm, which means your SEO enjoys a boost. This kind of unexpected issue can make the already challenging task of maintaining your visibility online even harder. Fortunately, when you have the right guidance and support, setbacks become easier to surmount and move past.
MDPM Dental Marketing provides support for the different channels of digital marketing your practice can pursue. One of those channels concerns the matter of reputation management. From helping you solicit more positive reviews from patients to supporting you when review deletions and other problems occur, we can help you see more benefits from being online. Read More
Having a website is important for reaching more people in your community and growing your dental practice. With that said, what you do with your digital space will have a significant effect on the effectiveness of your online marketing efforts. Even if you have a well-made, modern site with great information, you need to think about how your platform can be optimized in a way that makes your links more likely to show up in the right Google searches.
MDPM Dental Marketing offers comprehensive support for the development and maintenance of your website. We can also provide ongoing support to boost your SEO—Search Engine Optimization—that makes links more appealing to Google and other search engines. One way to do this is through the creation of original, relevant site content. Consistently sharing posts relevant to your services and the office experience you provide can help people see the appeal in visiting your practice and help Google find more of your content to share with people searching for smile care in your area. Content can be an important part of a larger focus on organic SEO, which can help you see lasting value from your efforts to promote yourself online. Read More
Having a website dedicated to your dental office is important. However, your digital presence will have little value if no one can find it! Ultimately, many practices that simply make a website and leave it be can find that it fails to effectively grow their business. There are different reasons for this—competition from other relevant sites, changes in technology, and the failure to maintain a modern and attractive page are just a few of the reasons why your site struggles.
MDPM Dental Marketing provides comprehensive support for online marketing. Your digital presence can be a way to attract new patients and share information with current patients. Our support can ensure that your online space is optimized for better search engine rankings, as we provide original content to help boost visibility, technical support, updates and new site builds, and even support through different channels like social media! When you have the right information and support, you can discover just how helpful the internet can be in growing your practice! Read More
When you set up a website, you take an important step in reaching people and promoting your dental office. Unfortunately, if you want to make sure that you are growing your reach and connecting with potential patients, you need to more than simply establish a web presence. Through the creation of effective and original content, the implementation of the right metadata, and the inclusion of social media activity, your reach can expand, and you can see the advantages to promoting your practice and services online!
The “right” approach to digital marketing can require time, technical skills, and effort. Unfortunately, when an effective approach is not taken, the effort that is put into promotion can lack value. MDPM Dental Marketing can offer you support in the different aspects of creating, maintaining, and promoting your site. After making sure you have an attractive and on-brand digital space prepared, we can provide original content, maintain SEO, and even tie in your social media activity with your site activity for a greater visibility boost. We can also discuss the positive impact of mixing organic SEO and paid SEO, and we can help you understand the relative merits of additional approaches to web marketing. Read More
The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up with the right approach to Search Engine Optimization (SEO) can require time, attention, and technical skill. Unfortunately, when you fall behind, your online outreach can suffer, and that means it is ultimately more difficult for you to reach new patients. However, when you keep up with changes in SEO and website trends, you can both reach more people and provide a better form of access for patients who already count on you.
MDPM Consulting can support you in all of your online marketing needs. We stay on top of trends and technical changes that affect SEO, and we provide continued support by providing original content for your site, maintaining it, and recommending when updates are appropriate. If you are falling behind in online marketing or feel that your website is no longer a good representation of your practice, we can help! Read More
Websites help businesses of all kinds reach more people in their area. A well-made site can also provide information on what they do and what makes them worth visiting while having an appealing, modern design. MDPM Consulting provides comprehensive support when it comes to dental marketing. One important element of this concerns what information you provide on your website. As we work with you, we can help you understand how to best communicate your services and any specialties you offer, and we can help you make sure people who are interested in what you do can find you. Our strategies combine website development and maintenance, the production of original content, and additional support through technical and paid SEO, social media marketing, and general brand management. With these different forms of support in place, you can expand your reach and start making appointments with more people in your area! Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Tracking The Effects Of Google’s Latest Algorithm Update
Once your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy…