Category: Custom Content

Maintaining An Active Site For SEO

active siteWhen people visit your website, you want them to know that you take good care of it. You also need to make sure that the most popular search engines out there see your activity. An estimated 82% of all websites out there online are not continuously maintained and updated, and search providers such as Google and Bing use this information when deciding who to put at the top of the page.

With the team at MDPM Dental Marketing, you can be sure that your website continues to work for you long after the design team completes its final revision. Our group of digital marketing experts includes staff copywriters, and we pride ourselves on creating custom content that is actually written by humans. There have been too many recent instances of artificial intelligence providing inaccurate (and sometimes illegal) information to the public, and when you work in a healthcare-related field, you can’t afford to give people the wrong idea. When you want accurate copywriting, turn to our team and share the right information with your neighbors!

Read More

An Active Website Makes All The Difference

active website dallas txCurrently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all, they need to find an active website to provide accurate information about local businesses in the area.

At MDPM Dental Marketing, we understand the value of having a consistently active website. This is a necessity in the digital age, where you are competing with not only other dentists in your neighborhood, but also larger corporations that have a sizable marketing budget. Search Engine Optimization can help you to do just that by making sure that your website looks like a great option for both search engines and your prospective patients. With custom content from our team of expert digital marketers, you can keep your site consistently full of fresh material related to the services you want to provide. Talk to our team to learn more about the advantages of an active site! Read More

Keeping Your Site Fresh With Quality Custom Content

quality custom content dallas txEven if your website looks gorgeous, that is not all that it is designed to do. When it sits without an update for an extended period of time, it can look invisible to the public. This is because the most popular search engines rely on activity to be able to show their users up-to-date information. If you had your website designed and are not implementing quality custom content, you could be missing out on valuable new patients due to poor search engine optimization.

With our team of digital marketing experts at MDPM Dental Marketing, you can be sure that your website continues to work for you even after it goes live. We keep a staff of copywriters on hand to keep creating custom longform blog and website content so that your site stays fresh. Connecting with your community does not have to be a struggle if you have custom content to help boost your search rankings, so give us a call today to learn more about improving your online presence! Read More

How Content Boosts Your Visibility

Custom content dallas txWhen you have a beautiful website, you can’t simply let it sit there. If you do, your rankings on the most popular search engines will start to drop, and if you are not careful, they will start to view you as an inactive listing. Since these websites rely on consistent activity to provide accurate and up-to-date information, you need to change things up periodically. For those who are happy with the way their current site looks, adding a blog can be a helpful way to continually keep things active.

Learn more about the advantages of custom organic content with our team of expert digital marketers at MDPM Dental Marketing. This approach helps you to keep your site active through natural activity on your site, which is incredibly helpful in maintaining your search engine rankings. With custom longform website content and blog posts, you can keep your site active while handling things in an organic way. Find out more by giving us a call today for a free assessment of your digital footprint! Read More

Custom Content For Your Mobile Visitors

Custom Content MDPM Dallas TXThese days, a majority of the visitors to your website are reaching you through a smartphone. This means that if your site is not designed with mobile in mind, you could be missing out on a key section of your audience. After all, they rely upon your digital footprint to reach you, and if they are not fully seeing your quality, they may choose to go to one of your competitors.

At MDPM Dental Marketing, we understand the value of connecting with your community through custom organic content. With our team of expert copywriters and website designers, we can help you to show off the advantages of your dental practice through consistent and accurate website content and blogs. This approach give you the opportunity to improve your rankings on the top search engine sites without having to resort to those annoying paid ads, and you can show your community what you are all about. If you are ready to make a change, talk to us about all of the ways that we can help you to improve your digital marketing strategy! Read More

Boost Your Web Presence With Organic Content

Organic Content Dallas TXIn the digital age, your dental practice needs to know how to navigate the internet. If your office is falling behind in this important aspect of your marketing strategy, take some time to learn about your options in grabbing your new clients’ attention. With engaging custom content for your dental practice, you can work to improve your position on those all-important search results. Organic content is a key part in showing that you are an active and approachable office.

With our team of digital marketing experts at MDPM Dental Marketing, you have an opportunity to enhance your web presence through natural and informed writing. By producing consistent blog posts and web copy for your site, you can better communicate with your audience. This can help you to better retain your current patients and draw in those profitable procedures. When your current digital marketing strategy just is not getting the job done, reach out to our team and talk about boosting your web presence. Show your patients that you care with great web copy! Read More

The Advantage Of Custom Organic Content

Organic Content Dallas TXIf your practice is struggling to reach new patients, it could be a result of a poor digital marketing strategy. One key element to making sure that you stay at the top of everyone’s searches is organic content. This is a big part of a successful digital marketing plan for a variety of reasons, but it is a vital need for creating an active site with more viewers. From blog posts to new website copy, you might be able to do more with your content.

With our team of digital copywriting experts at MDPM Dental Marketing, you can rest assured that your material will read well. This is not only important for your human readers, but it is also an important element in showing popular search engines that you have an active and original site. This way, they can put your name higher on their search results and bring your site more viewers. After all, when was the last time that you looked at the second page of search results? Read More

The Risks Of Using AI Content For Dental Copy

SEO and site copy conceptOnline technology and activities continue to change in ways that affect our daily lives and business practices; some of these changes have affected dental offices throughout the country. Beyond simply setting up a website for your practice, you can find that you need to keep up with shifting digital marketing strategies to make sure people can find you on Google and in other relevant spaces. MDPM Dental Marketing provides sustained support after your website is made live to help you grow your reach organically. One way we do so is by providing original, relevant site copy for blog posts and different pages. The links, keywords, and metadata we generate in making those posts give you several benefits concerning your ability to reach potential patients.

The improvements in AI-generating programs like ChatGPT may raise questions about the role computer-produced language can play in the medical field. Because these programs can generate longer content in the forms of blogs, essays, and website copy, you may have questions about their impact on digital marketing. For dental offices and other medical practices, there are risks to relying on automated writing. Accuracy issues can leave you vulnerable to false advertising, which can carry serious penalties as a healthcare provider. You also lose out on the ability to hone your writing to fit your specific practice and local audience. More generally, Google’s recent algorithm update raises concerns that less original, computer-generated content can negatively impact search engine optimization (SEO). Read More

How Content Quality And Originality Affect SEO

SEO conceptWhat you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just what you are sharing, as the quality of your site content can change the impressions you leave with patients and impact your ability to reach more people online.

Content that you share on your site is just one of several factors that can impact search engine optimization (SEO), which refers to efforts to raise the rankings of site links on Google and other search engines. The recent changes to Google’s core algorithm have changed how sites are being evaluated, which can be disruptive to your reach if you do not respond properly. This latest change can be an issue for sites that depend on low-quality writing, including the kind of content that is produced through generative AI content. MDPM Dental Marketing provides original, high quality content to avoid negative evaluations from Google’s algorithm and to make sure your practice is better represented by your website. Read More

Using Site Content To Boost Your SEO

Having a website is important for reaching more people in your community and growing your dental practice. With that said, what you do with your digital space will have a significant effect on the effectiveness of your online marketing efforts. Even if you have a well-made, modern site with great information, you need to think about how your platform can be optimized in a way that makes your links more likely to show up in the right Google searches.

MDPM Dental Marketing offers comprehensive support for the development and maintenance of your website. We can also provide ongoing support to boost your SEO—Search Engine Optimization—that makes links more appealing to Google and other search engines. One way to do this is through the creation of original, relevant site content. Consistently sharing posts relevant to your services and the office experience you provide can help people see the appeal in visiting your practice and help Google find more of your content to share with people searching for smile care in your area. Content can be an important part of a larger focus on organic SEO, which can help you see lasting value from your efforts to promote yourself online. Read More