Month: March 2012

Dental Blogging Benefits: Achieving “Local Expert” Status

Blogging has innumerable benefits for marketing and building a solid reputation in your community. A blog should convey your interest in your patients’ health and your genuine concern for the health of your community. With a blog, you can easily express these two sentiments and share your ideals about dentistry with the world. As with… Read more »

Social Media: A Powerful Marketing Tool for Dentists

Sure, you’ve heard of Twitter, Facebook, and Google Plus. You may think that social media is just for keeping in touch with friends and family. While this is true, social media is also a powerful marketing tool for all types of businesses. In fact, the largest corporations in the United States use Facebook business pages… Read more »

Dental Blogging Benefits: SEO Domination

Consider search engines the new yellow pages. Imagine this: you just moved to a new town and are unfamiliar with your surroundings. How will you find a family doctor or a general dentist? More than likely, you would type what you are looking for along with your location into Google or another search engine. Now… Read more »

“How Many Times a Week Should a Dentist Blog?”

This is a great question, but the answer is not simple. Many factors come into play. For instance, what are other dentists in your area doing in regards to Internet marketing? How many competitors do you have? Which keywords do you want to rank high for, and what are your current standings for those terms?… Read more »

How To “Respond Publicly as Owner” to a Bad Google Places Review

I’m the first person to tell a dentist, if you’re going to use a consumer review service, use Google Places. Sure, you could use Yelp! or Merchant Circle, and I certainly don’t discount the SEO benefits of using multiple services. However, only Google Places allows a dentist to “respond publicly as the owner” to a… Read more »

How Dentists Can Engage Facebook

In addition to your dental website and your dental blog site, Modern Dental Practice Marketing encourages dentists to use social media —especially Facebook–for marketing. Did you know that there are over 800 million Facebook accounts? Now that a huge percentage of the population in the US has a smart phone, people are on Facebook all… Read more »

How to Write a Dental Blog

Sure, we write hundreds of blogs each month, and we are dental blog experts. However, composing a good blog is not magic. Any dentist can write a blog — it might require editing and revision — but it can be done. For dentists who want better Google rankings and more website traffic, I recommend more… Read more »