If you’re active on Twitter, did you happen to see your friends, family, and maybe even other businesses, retweeting a 16-year-old’s quest for a year’s supply of free nuggets? From Reno, NV, Carter Wilkerson tweeted Wendy’s Twitter account with a simple request: How many retweets would earn him a year of free nuggets? The company’s response, and the ensuing social media campaign, is a major lesson in client engagement.
Month: May 2017
Feedback from your patients is vital, not only so you can understand what you’re doing right and what your office should try and improve, but also because online reviews are essential. After all, people usually turn to them when deciding between products or even when deciding which dental practice to schedule a visit with. How do you encourage feedback from your patients?
When we talk about SEO, we often talk about going local: Targeting your community with online marketing techniques that address their needs and questions, making you one of the first results for a local search. While organic keyword placement, linking building, and other local techniques are valuable, what about face-to-face SEO? Of course, we don’t mean that you can directly impact rankings in person the same way keywords or link building can, but we do believe that poor customer service can end up having a negative impact on your rankings, even if you have solid SEO practices.
When you share content on various social networking sites, you don’t just add a link and call it a day. In addition to a photo or video in your post, you also need the status! This consists of one to three sentences about your post, why people should read it, and possibly some quick contact info. But since each social networking site is different, how do you write the status?
We encourage our clients to embrace social media at their practice. There are multiple benefits to maintaining an active presence on one or more social networks, such as keeping in contact with your patients, keeping them informed about changes at your office, and even increasing the chance of people in your patients’ circles finding out about you. Once unique facet of social networking is Facebook Live. Interested in learn more about this relatively new feature?
When you start an online marketing strategy, your keywords, social media presence, and blog posts are all geared towards your community. After all, local SEO is crucial for the success of any business, large or small. In addition to choosing the right keywords, you also need to become a fixture of a community. In doing so, word of mouth recommendations from people in your town can help spread the word about your office. But to become a fixture, you first need to become involved! How’s your community involvement? What can you do to take part?