Month: February 2011

5 Social Networking Tasks Dentists Can Hire a Teenager to Do

In a Biznik article, Sue Cartwright, Social Media Marketing Expert, tells us: “With 78% of consumers trusting peer reviews when only 14% trust advertisements, it is essential to be involved in your online community, to build a good reputation and know what people are saying about you. To do this effectively you need to engage in conversations, monitor the outcomes, join the debate, help others and show customers you care as a means to building a loyal network.”

Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!

You’ll need a human page and a fan page to make this work. Here’s how to do it: Read More

Should Dentists Use Patient Testimonials in Marketing?

According to NeilsenWire, 90% of people trust their friends’ recommendations for services and products. A shocking 70% of Americans trust recommendations they find online from people they may not even know. There are plenty of places to find recommendations online: YouTube, Yelp!, Twitter, Facebook, Google Places, DemandForce… the list goes on and on. These patient opinions on the Internet are indexed by search engines so that anyone can find them – and there’s not a thing you can do about it.

Positive testimonials are great, and in fact, today more than ever, dentists across the nation use testimonials in marketing. But are they supposed to?

I was recently asked this question by a client, and he mentioned that he’d heard some chatter on the issue lately. When I first began copywriting for dentists, writing websites and blogs years ago, one of the most important topics I investigated was the ADA’s guidelines for dental advertising, marketing, and promotions. In my career, I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off the dental practice website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an infraction, but it could happen. If you don’t want to get a warning from your state dental board, there are a few things you need to do.

First of all, contact your state dental board or go online and find the bylaws that address marketing and promotions. Most states adhere to the ADA’s guidelines, but some have added stipulations. For instance, in California, dentists cannot use the term “sleep dentistry.” Ohio, Georgia, and Texas are also known to have guidelines that extend beyond the ADA’s mandates.

When it comes to testimonials, all dentists should be very aware that they cannot: Read More

10 Easy Ways to Make Your Dental Team Smile

Today’s guest blogger is Cathy Warschaw of Thanks, Cathy!

There is a direct link between job satisfaction rates and whether or not employees feel they are recognized or rewarded for their performance. When employees feel their hard work goes unnoticed, they can become disgruntled, frustrated and dissatisfied. This can spill over into how they treat patients and one another. Yet recognizing performance does not have to be a cumbersome or difficult task. In fact, small gestures can go a long way towards making employees feel valued and increasing the morale of an entire team.

And when the happiness quotient in your practice rises, it can have a positive impact on customer service, which enables your patients to feel more relaxed and at ease during their visits. Plus, it can elevate the entire mood of the office, making it a far more pleasant environment for patients and practitioners alike.

Here are 10 quick and easy ways you can make your dental team members smile. Best of all, none of them involves any great expense!

  1. Say a simple Thanks! A clear and genuine word of gratitude to praise a specific act can be one of the easiest ways to make an employee feel their hard work is well worth the effort. Read More