When you work in the dental arena, you need to show off your personality. These days, patients are bombarded with advertisements and social media suggestions from practices in the area, and an impersonal approach can leave them looking elsewhere. The simple fact of the matter is that they have more options at their fingertips, and knowing a little bit about you can help to personalize your practice.
Some dentists find it difficult to put their smiling face out there, but make sure that you are capitalizing on your story. With our team of expert digital marketers at MDPM Dental Marketing, you can have a team of professionals who can help you to bring the human touch to your online marketing strategy. Right now, it is Dental Assistants Recognition Week, and this is a great opportunity to bring your bedside manner to your custom website content and your social media campaigns. If you have been holding back, talk to our team to learn more about ways to integrate a personal touch into your dental marketing!
Your Patients Love To Know Your Personality
In comparison to some other fields, people hold a sense of pride in who they choose as their dentist. This means that you have an opportunity to showcase your own personal story when posting on social media or writing a blog entry for your site. It might seem silly to you, but your patients really appreciate coming to learn a bit about you.
Not only is a personal approach beneficial in developing a brand story, but it can also be a huge help in creating a relationship of trust between your office and your patients. With the number of advertisements and websites that people interact with on a daily basis, trust is more important than ever. There is comfort in seeing a dependable local dentist.
Did You Skip National Dentist’s Day?
March 6th is an important date each year, as it highlights the importance of our oral health professionals. National Dentist’s Day is also more than just a chance to pat yourself on the back, it is an opportunity to share your personal story with your community. If you held back on social media posts for National Dentist’s Day, you could have missed out on a valuable marketing opportunity.
Thankfully, the week is not over, and this is a special one for the rest of your team. During Dental Assistants Recognition Week, be sure that you show your team the appreciation that they deserve. And while you are at it, make your celebration ready for photos and videos that you can share on social media!
Find Audience Connection With MDPM Dental Marketing
Fostering engagement with your audience is key to bringing in more new patients, and it can also increase retention. To learn more about how marketing your personality can help develop a connection to your audience, give us a call at MDPM Dental Marketing at (972) 781-8861 today!