How can you help someone looking for dental work in your area know what to expect from your practice and services? You can expect that many people seeking smile care near you will look for services online. This means the visibility and quality of your website can play a big role in both introducing you to potential patients and persuading them to make their appointment with you. A website that is outdated can have trouble with this—in addition to being harder to find, older pages with outdated and unattractive designs can leave a negative initial impression. Fortunately, MDPM Dental Marketing is ready to help you make the right updates to turn your digital presence into a strong asset for your practice!
Our digital marketing support can fully support you in your efforts to reach more people. Our focus on organic and locally targeted SEO can make you easier to find by people near you. Our support throughout the process of developing and designing your website can also ensure that you have the right features and the right look to present yourself professionally. Beyond just being nicer to look at, a site with the right design can help you convey more about who you are and what kind of care experience you provide. Read More
Although your dental practice probably won’t enter the public consciousness in a worldwide context , it is still important to have high-quality consistent branding that is familiar to both your existing patients and new ones. Branding is more than just logos and color schemes; it is how you engage with your customers and how they view you. In today’s blog, MDPM Dental Marketing discusses the elements that contribute to good branding and how you can use it to improve your business.
As some states have opened completely while others may in fact close again, trying to communicate with your patients and attract new ones is a challenge, given the current circumstances. With proper branding, however, your dental website and social media pages can work in tandem to gain reviews and thus letting people know your doors are open for essential and non-essential treatments. In today’s blog, MDPM Dental Marketing explains how we use the link between social media reviews and page views, and offer branding services to help your practice continue to thrive even in these challenging times.
We don’t just help dentists across the country build a brand-new practice, we also assist those purchasing an existing one. When you start anew at an existing practice, transitioning it to a new brand may seem overwhelming. Fortunately, MDPM Dental Marketing understands, and will assist you through every step of this process, including creating a custom dental SEO strategy and rebranding your new office with a new logo and fresh website design. We’ve done this for many practices, including our latest for Dr. Reem Haj-Ali of Dreem Dentistry!
Have you ever visited a company’s site and found yourself shocked at how out-of-date the overall esthetic was? What was once modern and sleek can become outdated and cumbersome in a short amount of time. This is why we often urge our clients to consider rebranding and making serious changes to their dental websites after a few years. Of course, this doesn’t just apply to dentists, as MDPM Dental Marketing recently completed a total rebrand and website redesign as well! In today’s blog, we’re talking about branding, and what goes into rebranding a dental practice. Does your online presence need a serious revamp? Then we may have a few tips for everything from design to social media!
Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing.Read More
Managing a dental practice takes time and resources. It is, after all, a business. However, just because your dental practice has to function as a business, doesn’t mean you have to lose your sense of personality! Case in point: Celebrating milestones. As a person, when something good happens to you, you celebrate it. You let others know so that they can share your joy and enthusiasm. When something good happens to your dental practice (like winning an award), or you reach a milestone (like a practice anniversary or in-office birthday), you should celebrate it and share the news with your following! People like seeing the personal side of your business.Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Tracking The Effects Of Google’s Latest Algorithm Update
Once your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy…