Month: May 2019

Client Feature: Michael Flynn Dentistry

It’s Friday, and that means we’re excited to give a shout out to one of our amazing clients. We are fortunate enough to work on behalf of so many amazing dentists from across the country, so of course we want to give them some recognition. This week’s client feature gives a nod to our client in West Allis, WI, Michael Flynn Dentistry. Michael Flynn and his team offer advanced dental care with a focus on holistic health. In addition to being an excellent dentist, Dr. Flynn’s team uses innovative social media tactics to help increase online engagement. Read More

Is Your Dental Practice on Instagram?

Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average time that individual users spend on Instagram is actually increasing. Is your dental practice on Instagram? If not, it’s time to get started on this vital social platform. Read More

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing. Read More

Optimize Your Social Media Content for Your Audience

The beautiful thing about the social media audience that you build for your brand is that it is unique. It’s an audience of real people with preferences, and when you cater to those preferences, you can engage that audience and steer them toward action. However, when you rail against those preferences, you may turn off your audience. It’s important to know who you’re reaching on social media so that you can give them what they’re looking for. Here’s how you can optimize your social media content for your audience. Read More

Client Feature: Dunn Brothers Coffee

Well looky there, It’s Friday once again. We’re big fans of Friday, because this is the day each week that we like to give a shoutout to one of our outstanding clients. While we work primarily with dental offices around the country, we also have clients in other fields. This week’s feature gives the spotlight to Dunn Brothers Coffee in Coralville, IA! Dunn Brothers is a coffee franchise owned by local members of the community. This awesome business embraces their place in the Coralville community, constantly creating opportunities for engagement. Read More

Client Feature: Sunny Smiles

Yesterday was Thursday, so you know what that means! It’s time for one of our weekly shoutouts on the blog! We work with fantastic dentists from around the country, so we make a point every Friday to lend a spotlight to one of these amazing clients. This week’s client feature highlights a new website that we had the pleasure of developing for an El Paso dentist. We’re pleased to be working with the mindful, helpful team at Sunny Smiles! This dentistry group exemplifies the type of personal care that keeps patients coming back to the office. Read More

Client Feature: Rodem Tree Dental

Once again we’ve arrived at Friday, a favorite around the MDPM Consulting office. Friday ranks pretty highly on most people’s lists of the best days, and why shouldn’t it? It’s the end of the work week and the start of the weekend, but for us, Friday is even more than that. Friday is the day that we give one of our fantastic clients a shout out on the blog! We’re so privileged to work with outstanding dentists from around the country. Today, we want to give a special shout out to Rodem Tree Dental in Rowlett, Texas! We recently had the chance to build this client a new website! Read More

What Are You Doing To Protect Your Reputation Online?

While a well-maintained website gives you the chance to effectively promote your dental practice, others will have a chance to share their thoughts on you through online reviews. Fortunately, when you provide quality care, and encourage people to share positive experiences, you can make sure people find glowing comments from patients. What you should know is that your online presence can actually be used to solicit more positive feedback. We can help you by offering support and expert insights to more effectively manage your reputation online. By focusing on reviews, smart SEO efforts, and changing trends in digital marketing, we are committed to helping you enjoy consistent value from your online presence. Read More