Category: Business of Dentistry
A message from our CEO
How are you doing? How’s your family and your team?
There is a lot going on right now, and things feel very uncertain. Believe me when I say, we’re in this together. I hope you’re staying safe and healthy.
Our team is here and working, business as usual. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving. We’re here to help.
In that light, we’re working hard on our end to generate ideas and create content/tools that are useful to you during this time to keep momentum with your practice. We understand that your marketing and communication needs are different right now than they have ever been before and that – as the days and weeks go on – these needs will change (most likely super quickly as news, regulations, and information continues to emerge).
Running a dental practice is its own job, independent of actually performing the functions of a dentist. It can be easy to get caught up in the minutiae of the job and miss out on the reason you got into dentistry in the first place. You don’t want to spend all of your time doing administrative work. That’s why practice management software is such a valuable tool. Practice management software can simplify and automate many of the day-to-day duties that you would otherwise have to do yourself. You may already be using this software for appointment reminders, patient records, and billing, but many of the available softwares can do so much more. Read More
When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally. Read More
Have you ever asked yourself this question? As a dentist, you have a front office team to answer calls, speak with patients, and schedule appointments. Outside of your website, they are a potential client’s first encounter with your practice. With that in mind, how would you grade their performance? A solid front office team is an essential component to your success. You may even consider a secret shopper scenario to find out how you might improve patient experience at your office.
Today’s dental practice owner is faced with a number of challenges. You wear several hats as a business owner — an entrepreneur as well as a dentist or dental specialist. It is a real challenge to be all of these things at once, which can result in something slipping.
The area that slips is typically the execution of your marketing plan. The problem is this: without an effective marketing plan being executed consistently throughout the year, you will struggle to maintain a steady flow of new patient acquisitions and maybe even to retain the patients you already have.
There is an even bigger problem you face. Nowadays, even when you do all of the right things with your marketing plan — and stay on top of executing your plan — you will still struggle to grow your practice.
The main reason for this is that consumers (potential patients) are overloaded with information and give their attention to only the things that are important to them.
Your challenge is to get and keep their attention.
One of the most effective ways to capture and retain the attention of your audience is to appeal to the things they are interested in. In many cases, dentistry is not what they are interested in, even when they need it the most.
The reality is that people have passions — things they connect with on an emotional level. It is through these passions that you will find your most successful dental marketing campaigns. One type of passion is the support of social causes on either a global or a local level. Cause marketing is the way to align your dental practice with the causes being supported by the audience you are trying to reach. Read More
The Importance of Capitalizing on General Referrals
Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t?
The answer: your patients!
Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to growing your practice. This week, we’re focusing on the importance of capitalizing on general referrals.
As a dentist, referrals can make up a large portion of your patient base. When you receive a referral, you should follow up quickly to take advantage of the patient’s interest. Capitalizing on general referrals accomplishes two things: (1) brings new patients into your practice and (2) encourages current patients to express and share what they like about the care and service they receive with both your office and their network of friends, family, and acquaintances.
When someone is referred to you, don’t take a passive approach. After all, a referral doesn’t become a patient until he or she is in your dental chair. Once a referral rolls in, the potential patient should be contacted by your team within 48 hours. If possible, find out what services the potential patient is looking for and, better yet, schedule an appointment for as soon as both your schedule and the patient’s schedule allows. This prompt, friendly phone call gives the potential new patient the impression that you and your team are very eager to help him or her achieve improved oral health and that you value the business. Remember, this call is the patient’s first official interaction with your office, so show him or her that you are a friendly, welcoming, and professional practice that has the best interests of your patients in mind. Read More
One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at your practice, but there’s a buzzword floating around regarding the trend in online marketing: transparency. So, we’re making it a priority to introduce the faces behind MDPM and give an inside look at just what it is we do every day to serve our clients.
Today, we’re proud to introduce Gery Laboy, who is the training coordinator and account manager here at MDPM.
Full-Service SEO, content marketing, website support, and website design for dentists
Armed with a strong work ethic, an appreciation for communication, and an eagerness to learn, mentor, and provide top-notch service to our valued clients, Gery fills an important and two-fold role at MDPM Consulting.
Gery trains our team of talented SEO copywriters to create optimized, professional, and accurate website and blog content that reflects our clients’ practice philosophies and provides them with the tools they need to reach their target patient audiences. Gery also serves as a resource for our clients by answering questions, solving problems, explaining the web presence creation and management process, and serving as a sounding board for what’s next in the growth of their dental practices/businesses. Read More
On January 13, U.S. News released its list of the 25 best jobs of 2015. What was the job at the top of the list? Dentist!
According to U.S. News, “picking a job is personal, and there isn’t one ‘best job’ that would suit everyone. Still, our list of 100 outstanding occupations exemplifies what makes working worthwhile: good pay, manageable work-life balance and good job prospects.”
Of course, all of us here at MDPM Consulting were thrilled to see dentist — the chosen profession of the vast majority of our valued clients — top the charts. The articles (there’s a list of the 25 best jobs and a list of the 100 best jobs) make a few great points about being a dentist, including the following:
- The best dentists effortlessly balance patient care with turning a profit.
- The best dentists endure rigorous technical and practical training in a competitive dental program.
- The best dentists are concerned with their patients’ overall health (including diabetes, oral cancer, and heart disease), not just their teeth.
The Bureau of Labor Statistics expects 23,300 new dentist jobs through the year 2022.
That’s all well and good, but you might be wondering why we’re taking the time to feature this news here on MDPM Consulting’s blog.
The Star of the South Dental Meeting will take place at the George R. Brown Convention Center in Houston, Texas, on January 22-24.
Here at MDPM Consulting, we love conferences. We think they’re a great way to stay on the cutting edge of what’s new in dentistry while building relationships within the dental community. In fact, the mission of the Star of the South Dental Meeting is to “provide the opportunity for all dental professionals to gather for continuing education, to experience the latest innovations in dental equipment and delivery systems, and for camaraderie and social events.” That’s definitely a mission we support!
Why? Because MDPM Consulting strives to do the same thing for our valued clients, but in a slightly different way.
By offering complete SEO and content marketing strategies designed exclusively with dentists and dental practices in mind, we provide the opportunity for dental professionals to reach their target audiences (aka new patients) by increasing their visibility and accessibility online. To do this, we utilize the latest industry standards in SEO, content marketing, web development and design, and IT support. Ultimately, it’s our goal to increase the traffic to a dental practice’s website to draw in new patients and — as a result — help our clients become staples in their communities.