Recent breakthroughs in AI technology have opened up new possibilities in how websites are created, and how they are able to engage with visitors. Better algorithms and improvements in generative text have even started to change how we look for information and services online! Between the changes we have seen and the ones we can expect to see in the near future, is it time for you to rethink how you present your dental practice online?
MDPM Dental Marketing has supported dentists throughout the country for many years. We continue to keep up with changing SEO trends and technology so that our clients continue to have the right support. Google continues to be vital to digital marketing success, and as recently as March of this year, they made updates to their algorithm to prioritize original and authentic websites. In other words, practices that try to take a fast track with generic sites and AI-produced page content are at risk of downgrades that keep them from reaching anyone. We are protecting our clients against this kind of limitation by providing authentic, relevant, and engaging content on websites that are custom-built to best reflect your practice. Read More
Your dental office can benefit from your website in many ways. Better functionality has made sites more effective at helping patients make payments, schedule appointments, and ask questions. The right SEO efforts can help you make sure that people know what your practice can do for them while highlighting certain services you prefer to provide. For dental practices that want to see more value from their digital presence, the right insight into website activity can be vital.
MDPM Dental Marketing is moving to Google Analytics 4 (GA4) a new tool provided by Google to evaluate the traffic to your pages. We keep up with new tools and trends because we understand how important good data is to an effective marketing plan. Not only do we keep up with your site activity, we can also help you understand the data we collect. This helps you confirm that you are seeing the right benefits from your website, and it can make it easier to determine when changes to your online presence or activity might be beneficial. Read More
You want your patients to receive a friendly welcome, and you want them to feel at ease when they are in your waiting room. After all, poor treatment upon arrival can leave people with a lower opinion of your services before you even have a chance to care for them! What you should realize is that a would-be patient’s first impression of you can form before they set foot in your office. If someone finds you online but feels less than impressed by your website, you are less likely to see that digital visit turn into a real one. You can also leave people with the wrong idea about your practice and services because your website, while in better condition, is not a good extension of who you are or the type of care that you like to provide.
MDPM Dental Marketing works closely with dental offices to create websites that truly suit them. Personalized sites provide more freedom to design something that truly feels right for you. It also allows us to make sure you benefit from modern site features that help your pages look and run better. Site design and maintenance are just part of our overall commitment to your SEO marketing—we can provide ongoing support to help you expand your reach and bring more patients to your office! Read More
Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.
MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More
It is safe to assume that the people who count on you appreciate what you do to care for their teeth. Because many people rely on the reviews they find online when looking for dental care and other services, your practice benefits when your patients express that appreciation on Google and other platforms. Unfortunately, it can be difficult to encourage people to share how they feel without some help. As part of our larger strategy to support your practice through website support and digital marketing, we can help you secure the right reviews in the right spaces! Doing so can boost your reputation and also make your website more attractive to search engine algorithm.
MDPM Dental Marketing is here to help with more than just establishing your website, as we provide enduring support with online marketing. That means taking care to boost your SEO organically with the right activity on your site, but it also means taking advantage of other channels, such as your social media and your online review spaces. Our reputation management services help you secure more positive feedback, effectively respond to any negative reviews you receive, and generally make sure people see more favorable information about you when they search for a dentist. Read More
The Chicago Dental Society is preparing to host their 2023 Midwinter Meeting. This is the 158th time they have done so—as with past gatherings, this will be a great chance to meet with other dental professionals and find ways to improve your practice. With more than 240 courses planned and additional information available in the Exhibit Hall, you can find out about recent innovations that you can incorporate into your services and do more for your patients. You can also take time to learn more about the role that your digital presence can play in building success for 2023 and beyond.
MDPM Dental Marketing Founder and CEO Jill Nastasia will be on hand throughout the Midwinter Meeting and would love to set aside time to meet with new and potential clients. Our team continue to provide robust services in the fields of online marketing and support. Whether you are due for a new website, hope to better promote your specialty services, or want to make sure you remain easy to find online, we can help. A meeting to discuss your current strategy for online marketing and what you can do to foster growth can help you see more success in this year and beyond! Read More
While 2023 can be counted on to present unique challenges and opportunities, there is likely one goal you have that carried over from all of your practice’s years in operation. Simply put, you want your dental office to enjoy more success throughout the new year! Whether that means growing your patient list, securing more opportunities to perform a certain type of care, or strengthening relationships with the people who already see you, the right online presence helps. MDPM Dental Marketing can help you find ways to reach your goals, and we can do so while keeping you current with your website marketing.
Improvements in technology, updates to search algorithms, and changes in website design preferences occur from year to year. With our support, you can keep up with any new developments that could impact the way you conduct yourself digitally. We go beyond simply building new sites or providing timely redesigns. Our support also includes SEO-driven content and social media activity, the introduction of important interactive features, and feedback to help you see what your online efforts are doing to connect you with the right people. Read More
The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right approach to search engine optimization (SEO), website management, and digital marketing, you can make your services easier for people in your area to find. However, when you are not keeping up with online marketing trends and best practices, you can effectively shrink from view while competing offices become more prominently placed in search engine results pages (SERPs).
If you want 2023 to be a year where your dental practice grows, take a look at what you can do to better represent yourself online. With the help of MDPM Dental Marketing, your digital outreach can change for the better, making it easier for potential patients to find you. We provide a comprehensive approach to support for this kind of marketing. You can count on us for website development and updates, online support, and even content creation for both your site and your social media spaces. We can also help you make smart use of changing trends and technology to update your site in ways that make it more useful for new and existing patients. Read More
What can you really expect from a website you create for your dental office? A well-made and modern site can make it easier for you to reach more people in your area, show up more frequently in the right online searches, and generally boost your visibility. Having the right features will also help you by making your site more useful to your current patients! Changing technology can affect different aspects of a person’s experience with your website. Upgrading or replacing an old site can mean providing a web presence that lets people address payment matters, schedule care, review wait times, and more!
MDPM Dental Marketing is ready to help you with different aspects of digital marketing and website support. As part of that support, we can help you do more with your site by using it as both a means of growing your practice and a welcome resource for the people who already rely on you for smile care. Beyond offering technical assistance, we can offer guidance on design choices that help you establish your brand, provide original content to reach more people, and help you take advantage of different social media platforms. Read More
The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up with the right approach to Search Engine Optimization (SEO) can require time, attention, and technical skill. Unfortunately, when you fall behind, your online outreach can suffer, and that means it is ultimately more difficult for you to reach new patients. However, when you keep up with changes in SEO and website trends, you can both reach more people and provide a better form of access for patients who already count on you.
MDPM Consulting can support you in all of your online marketing needs. We stay on top of trends and technical changes that affect SEO, and we provide continued support by providing original content for your site, maintaining it, and recommending when updates are appropriate. If you are falling behind in online marketing or feel that your website is no longer a good representation of your practice, we can help! Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Boost Your Web Presence With Organic Content
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