Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.
MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More
It is safe to assume that the people who count on you appreciate what you do to care for their teeth. Because many people rely on the reviews they find online when looking for dental care and other services, your practice benefits when your patients express that appreciation on Google and other platforms. Unfortunately, it can be difficult to encourage people to share how they feel without some help. As part of our larger strategy to support your practice through website support and digital marketing, we can help you secure the right reviews in the right spaces! Doing so can boost your reputation and also make your website more attractive to search engine algorithm.
MDPM Dental Marketing is here to help with more than just establishing your website, as we provide enduring support with online marketing. That means taking care to boost your SEO organically with the right activity on your site, but it also means taking advantage of other channels, such as your social media and your online review spaces. Our reputation management services help you secure more positive feedback, effectively respond to any negative reviews you receive, and generally make sure people see more favorable information about you when they search for a dentist. Read More
The Chicago Dental Society is preparing to host their 2023 Midwinter Meeting. This is the 158th time they have done so—as with past gatherings, this will be a great chance to meet with other dental professionals and find ways to improve your practice. With more than 240 courses planned and additional information available in the Exhibit Hall, you can find out about recent innovations that you can incorporate into your services and do more for your patients. You can also take time to learn more about the role that your digital presence can play in building success for 2023 and beyond.
MDPM Dental Marketing Founder and CEO Jill Nastasia will be on hand throughout the Midwinter Meeting and would love to set aside time to meet with new and potential clients. Our team continue to provide robust services in the fields of online marketing and support. Whether you are due for a new website, hope to better promote your specialty services, or want to make sure you remain easy to find online, we can help. A meeting to discuss your current strategy for online marketing and what you can do to foster growth can help you see more success in this year and beyond! Read More
While 2023 can be counted on to present unique challenges and opportunities, there is likely one goal you have that carried over from all of your practice’s years in operation. Simply put, you want your dental office to enjoy more success throughout the new year! Whether that means growing your patient list, securing more opportunities to perform a certain type of care, or strengthening relationships with the people who already see you, the right online presence helps. MDPM Dental Marketing can help you find ways to reach your goals, and we can do so while keeping you current with your website marketing.
Improvements in technology, updates to search algorithms, and changes in website design preferences occur from year to year. With our support, you can keep up with any new developments that could impact the way you conduct yourself digitally. We go beyond simply building new sites or providing timely redesigns. Our support also includes SEO-driven content and social media activity, the introduction of important interactive features, and feedback to help you see what your online efforts are doing to connect you with the right people. Read More
The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right approach to search engine optimization (SEO), website management, and digital marketing, you can make your services easier for people in your area to find. However, when you are not keeping up with online marketing trends and best practices, you can effectively shrink from view while competing offices become more prominently placed in search engine results pages (SERPs).
If you want 2023 to be a year where your dental practice grows, take a look at what you can do to better represent yourself online. With the help of MDPM Dental Marketing, your digital outreach can change for the better, making it easier for potential patients to find you. We provide a comprehensive approach to support for this kind of marketing. You can count on us for website development and updates, online support, and even content creation for both your site and your social media spaces. We can also help you make smart use of changing trends and technology to update your site in ways that make it more useful for new and existing patients. Read More
What can you really expect from a website you create for your dental office? A well-made and modern site can make it easier for you to reach more people in your area, show up more frequently in the right online searches, and generally boost your visibility. Having the right features will also help you by making your site more useful to your current patients! Changing technology can affect different aspects of a person’s experience with your website. Upgrading or replacing an old site can mean providing a web presence that lets people address payment matters, schedule care, review wait times, and more!
MDPM Dental Marketing is ready to help you with different aspects of digital marketing and website support. As part of that support, we can help you do more with your site by using it as both a means of growing your practice and a welcome resource for the people who already rely on you for smile care. Beyond offering technical assistance, we can offer guidance on design choices that help you establish your brand, provide original content to reach more people, and help you take advantage of different social media platforms. Read More
The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up with the right approach to Search Engine Optimization (SEO) can require time, attention, and technical skill. Unfortunately, when you fall behind, your online outreach can suffer, and that means it is ultimately more difficult for you to reach new patients. However, when you keep up with changes in SEO and website trends, you can both reach more people and provide a better form of access for patients who already count on you.
MDPM Consulting can support you in all of your online marketing needs. We stay on top of trends and technical changes that affect SEO, and we provide continued support by providing original content for your site, maintaining it, and recommending when updates are appropriate. If you are falling behind in online marketing or feel that your website is no longer a good representation of your practice, we can help! Read More
There is a common phrase in digital marketing: “content is king.” In fact, you’ll probably see it on most websites that concern themselves with anything related to SEO and marketing in general. This is for good reason, as it is absolutely true. Content is the cornerstone of any SEO strategy, which, in turn, is the foundation of digital marketing as a whole. This is all to say that your website needs to have high-quality, original content on both its static main pages and also on regularly published blogs. Yes, you will have to write new posts consistently in order to rise in the rankings on Google search results.
We understand that running a successful dental practice doesn’t leave much time to focus on content creation or digital marketing in general, so working with an adept, knowledgeable marketing team is beneficial. At MDPM Dental Marketing, we have the expertise to establish and maintain your online presence, as well as continually produce high-quality, original content that will positively affect your SEO. Although our team of experienced writers can handle all of your marketing needs, it is still important for you to have an understanding of what constitutes good content and how it can affect your digital marketing efforts.
When it comes to your online visibility, there are a number of factors that can set your site apart from the rest. On the flipside, there are also a number of things your practice can do wrong that causes your website ranking to tank significantly. Indeed, circumstances that lead to the latter option happening includes things such as sub-optimal SEO practices, failing to keep up with modern reputation management practices, and even posting duplicate content. In today’s blog, the team at MDPM Dental Marketing in Dallas, TX will take a look at the influence that duplicative content has on your online visibility, as well as how proper reputation management can garner the attention you are looking for.
Starting a dental practice from scratch means choosing your own branding and logo, and creating a marketing plan to attract new patients and help your office thrive. But what if you’re a dentist buying an existing dental practice? This transitional phase offers a number of different challenges. How do you preserve the current patient base and still grow? What aspects of the logo and branding need to change? How do make it your own without losing what helped make the office such a success in the first place? In today’s blog, MDPM Dental Marketing talks about how we update logo and branding, and use social media to help a dental practice in transition, just as we did for Dr. Abudayyeh of Calcagno Cosmetic and Family Dentistry!
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Tracking The Effects Of Google’s Latest Algorithm Update
Once your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy…