Month: June 2016

Do I Need to Worry About Converting Users to Patients?

Your website is the hub of your online presence. It serves many functions and purposes. One of those is conversion. Whether you realize it or not, your website should encourage your potential patients to engage with your content. Your content should lead them through an experience, or to information they need or want. Your payoff will… Read more »

How Small Businesses Can Be (and Stay) Contenders in SEO

Search engine optimization (SEO) has been around about as long as the internet, and it’s only becoming increasingly more popular. But given its popularity, it can seem daunting for small businesses to gain a significant foothold in SEO. How can your relatively new online marketing campaign possibly compete with bigger corporations who have spent millions… Read more »

An Honest Talk About Online Reviews

Before the internet gave everyone a resounding voice, we had to trust that people in commercials and infomercials really were consumers and not actors; of course their praises were genuine and not paid for! In the digital age, however, everyone has access to real reviews by real people who have made a purchase and have… Read more »

Backlinks matter, but you should ignore them

Backlinks matter. The online marketing industry as a whole can agree on this point. However, the hyper-focus on backlinks as a leading key performance indicator (KPI) in online marketing strategies has caused some issues. The first is unnatural links. The second is the audience gap. When you shift online focus away from what really matters,… Read more »

3 Ways To Improve Social Media Posts

We’ve discussed before how social media can impact SEO. What about how social media impacts current or potential clients? How do you create content that attracts likes and shares, and more importantly, makes it more likely for people to visit your practice? By understanding the psychology of social media, you can improve the content you… Read more »

Why Do We Really Need SEO?

We hear this question quite a bit. “Why do we need SEO?” People seem to think that simply putting something on the web is all that’s necessary to attract interested parties. This is much like the delusion plaguing the main character in Field of Dreams, who kept hearing, “If you build it, they will come.” However, that’s… Read more »

The Rights And Wrongs Of Digital Marketing

Starting an online marketing strategy can be daunting. After all, you have a potential audience of thousands in your city who view most online marketing attempts as white noise, or something an ad blocker should have caught. As a result, you may be tempted to try clever or wacky tactics to reach out to people…. Read more »

Will changing your website hurt your search engine rankings?

As with most SEO questions, the answer is “it depends.” The first step is to determine what “change” means. You could change your domain name, your content, or your host. Companies change different aspects of their online presence all the time to fit their offline business. If you do so, the second step is to… Read more »

Do You Need A Redesign?

Yesterday, we discussed how color can impact a user’s opinion of your website and recommended a few color choices to avoid. Today, let’s look at the rest of your site. When do you need a redesign? A variety of factors can help you decide whether you need to completely overhaul your website. Remember, websites are… Read more »

Should Your Web Design Avoid Certain Colors?

Web design is one of the most important parts of website creation. After all, we tend to make a snap judgement on webpages. Literally. In fact, people can judge a website in as little as two to three seconds. In order to ensure your website is pleasing to the eye, and inviting to potential clients/patients,… Read more »