I have asked this question thousands of times through the years. Funny thing is, most dentists (if not all) say that their one-on-one attention and customer service make their dental practice better than others. Better is a bad word when discussing dentists. I know that you have a respected peer relationship with other dentists in your area. However, you’re a dentist and I’m a dental marketing expert. One of us has to consider your peers competition. Let it be me.
Month: April 2011
You should know… 54% of Americans use the Internet instead of phone books. (ComScore) 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group) This means, potential patients will look for your dental practice online. You need a website and blog with strategic local… Read more »
On your website, add a page just for moms. Provide printable brushing and flossing charts, tooth development charts, tips and color sheets that mothers can use to educate their children and promote healthy oral homecare habits. Round out this page’s impact by including links to women’s health websites. You might even encourage your female patients to submit recipes for this area of your website.
Jill and I are so pleased to have such an amazing team! These women arrive early, stay late, work from home, and love working together. Each has a special talent and a great personality. I want to share with you just who’s working on your MDPM website, blog, and marketing projects. In addition to having excellent work ethic, great attitudes, and genuine respect for our clients, our team is a joy – A JOY – to work with! Here’s the low down on some of the girls.
Modern Dental Practice Marketing is growing and evolving. Many of our clients have asked for very custom dental marketing packages, and we’ve recently expanded our services to include custom videos, search engine optimization and reporting, email and print newsletters, branding identity, and even completely custom copywriting and print projects. Here’s a rundown of what MDPM can do for your dental practice:
Browsers, like Firefox, Internet Explorer, and Safari (mainly for Macs and iPhone) are notorious for regularly coming out with new versions. Problem is, your patients may not know to update their browsers. If your dental website was not built to render properly in different versions of browsers, it may look really weird to some of… Read more »
Though it may seem overwhelming to you, it’s always fun when the MDPM team takes on a complete brand identity and marketing project for a new dental practice. At MDPM, we work with new dental school graduates opening their first dental office, and we also have many clients who invest in private practice after years… Read more »
After keyword discussion and research, the MDPM bloggers began posting once a week for Dr. Adams. In addition, we rewrote his website text, expanding it and implementing solid SEO writing strategies. After 30 days, his Google rankings were dramatically impacted. For one keyword term, he ranked 60th place in organic listings after the blog went live. One month later, he ranked 4th for the same keyword term. For another term, his ranking went from 81st to 6th in the same time period.
Dental marketing is an ever-changing industry. To accommodate our client dentists with innovative tools that effectively promote dentistry on the Internet, MDPM has developed custom dental videos, focused on marketing, rather than patient education.
1. Blogs are great for SEO. Search engines, like Google, Yahoo, and Bing, count blog posts as news. This means that blog posts rank higher than similar content on regular webpages. Want to be found for cosmetic dentistry in your city? One webpage won’t cut it. You can fill your blog with multiple posts per… Read more »