Today’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. You can learn more ways to improve your practice by subscribing to Mayer’s blog. Needless to say, it has been tough sledding… Read more »
Month: March 2011
Each year, your dental practice evolves. Your skills improve; the technology, products, and procedures you offer patients evolve; your staff either gains more experience or moves on, and you bring in new team members. Your dental website is the most important part of your marketing efforts. Without a great website, you can’t capture the attention and interest of the patients you want to serve.
Don’t stress out over an ineffective website and blog. Instead, call Modern Dental Practice Marketing at 972-781-8861, or email us at firstname.lastname@example.org. You can also subscribe to this blog in the right sidebar. We send out tips multiple times each week.
One, people looking for a dentist don’t often go to the Yellow Pages. Instead, they turn to their computer or smart phone and type in keywords. Usually, the keywords are a term related to dentistry, plus a location. For instance, a very common keyword phrase is “Dallas dentist.” Blogs are considered news by Google, so they usually rank high in comparison to newly posted webpages. Your blog, and your website that’s supported by your blog, should be optimized for keyword phrases that your potential patients are googling.
While it’s true that Yelp has had its ups and downs with dentists – remember the dentist who sued a patient who would not remove a false testimonial? – online ratings, reviews, or testimonials are becoming more and more common. We know that word of mouth is the most effective and affordable form of advertising.
Since the World Wide Web is global, and your dental practice is local, local search results should be a priority for you.
The most important thing to remember about blogging is, if you want to kick asterisks on the search engines, blog every day, write useful, original text, and strategically place keywords in headings, links, near the top of your text, and in tags.