Category: Web Marketing

Celebrate National Dentist’s Day!

national dentist's dayMarch 6th is a special day in the world of oral health. I am talking, of course, about National Dentist’s Day, which highlights the work of our amazing oral healthcare professionals every year. The first full week of March is also Dental Assistants Recognition Week, meaning that this month is a fantastic time to show off your team to new and returning patients. Have you made a plan to showcase your skills for these exciting celebrations?

At MDPM Dental Marketing, our team of expert digital marketers can help you to connect with your community. Both your beloved existing patients and those important new smiles want to see you, and maintaining a positive presence can go a long way in earning their trust. Taking some time in March to highlight who you are is a great first step in showing that you are a friendly neighborhood oral health team, so take advantage of this opportunity. To find out more about marketing strategy and implementation, give us a call today! Read More

Analytics Support And Dental Marketing

website traffic conceptYour dental office can benefit from your website in many ways. Better functionality has made sites more effective at helping patients make payments, schedule appointments, and ask questions. The right SEO efforts can help you make sure that people know what your practice can do for them while highlighting certain services you prefer to provide. For dental practices that want to see more value from their digital presence, the right insight into website activity can be vital.

MDPM Dental Marketing is moving to Google Analytics 4 (GA4) a new tool provided by Google to evaluate the traffic to your pages. We keep up with new tools and trends because we understand how important good data is to an effective marketing plan. Not only do we keep up with your site activity, we can also help you understand the data we collect. This helps you confirm that you are seeing the right benefits from your website, and it can make it easier to determine when changes to your online presence or activity might be beneficial. Read More

Can Your Website And Social Media Help Each Other?

Having a website for your dental office can help you reach more people, and it can give existing patients a good resource for contacting and keeping up with you. Many businesses will operate on different social media accounts to create these points of contact. Even if your practice seems to have little to gain from online activity, you can be surprised by how much having both can help you. In fact, the right overall approach to improve search engine optimization (SEO) and making more people in your area aware of your dental practice can rely on making sure these two channels actually work together to extend your digital reach!

With the aid of MDPM Dental Marketing, you benefit from experience in both social media and website marketing. As we work to boost your visibility online and make sure more potential patients learn about your practice and services, we can coordinate activities with social media and your website. That means making sure one is accessible from the other, and it also means using both strategically to share information and create more links that Google and other search engines can find and share. Read More

What Your Website Says About Your Dental Office

How can you help someone looking for dental work in your area know what to expect from your practice and services? You can expect that many people seeking smile care near you will look for services online. This means the visibility and quality of your website can play a big role in both introducing you to potential patients and persuading them to make their appointment with you. A website that is outdated can have trouble with this—in addition to being harder to find, older pages with outdated and unattractive designs can leave a negative initial impression. Fortunately, MDPM Dental Marketing is ready to help you make the right updates to turn your digital presence into a strong asset for your practice!

Our digital marketing support can fully support you in your efforts to reach more people. Our focus on organic and locally targeted SEO can make you easier to find by people near you. Our support throughout the process of developing and designing your website can also ensure that you have the right features and the right look to present yourself professionally. Beyond just being nicer to look at, a site with the right design can help you convey more about who you are and what kind of care experience you provide. Read More

Why Is My Dental Office Hard To Find Online?

Having a website dedicated to your dental office is important. However, your digital presence will have little value if no one can find it! Ultimately, many practices that simply make a website and leave it be can find that it fails to effectively grow their business. There are different reasons for this—competition from other relevant sites, changes in technology, and the failure to maintain a modern and attractive page are just a few of the reasons why your site struggles.

MDPM Dental Marketing provides comprehensive support for online marketing. Your digital presence can be a way to attract new patients and share information with current patients. Our support can ensure that your online space is optimized for better search engine rankings, as we provide original content to help boost visibility, technical support, updates and new site builds, and even support through different channels like social media! When you have the right information and support, you can discover just how helpful the internet can be in growing your practice! Read More

Building A Fully Responsive Site

If you want to reach people in your area who need to schedule dental care, you should make sure you are easy to locate online. Search engine optimization and original, relevant content are important to your overall efforts at reaching people. With that said, you should also think about the experience people will have when visiting your website. Many people who locate your links will do so while using smartphones and tablets, not just laptops and desktops. What this means is that your website should be responsive to these different formats to provide optimal viewing experiences. If your site is not yet up to this standard, MDPM Dental Marketing can help!

Having your website redesigned or rebuilt becomes necessary every few years, as doing so lets you keep up with changes to technology and design trends, and it ensures you are not missing important features. Beyond just thinking about the responsiveness of your pages, think about what you miss out on when you lack the capacity to provide the right technical SEO, or what can happen when older pages make people feel less motivated to seek out your services. Read More

What Online Marketing Activities Benefit You?

When you set up a website, you take an important step in reaching people and promoting your dental office. Unfortunately, if you want to make sure that you are growing your reach and connecting with potential patients, you need to more than simply establish a web presence. Through the creation of effective and original content, the implementation of the right metadata, and the inclusion of social media activity, your reach can expand, and you can see the advantages to promoting your practice and services online!

The “right” approach to digital marketing can require time, technical skills, and effort. Unfortunately, when an effective approach is not taken, the effort that is put into promotion can lack value. MDPM Dental Marketing can offer you support in the different aspects of creating, maintaining, and promoting your site. After making sure you have an attractive and on-brand digital space prepared, we can provide original content, maintain SEO, and even tie in your social media activity with your site activity for a greater visibility boost. We can also discuss the positive impact of mixing organic SEO and paid SEO, and we can help you understand the relative merits of additional approaches to web marketing. Read More

Establishing A Brand For Your Dental Office

How much is your website really sharing about your dental practice? Beyond simply laying out information on your office, your team, and your services, you share information in the way your website is designed. Between your logo, your color scheme, and the tone of your page copy, you can let people know more about the atmosphere of your practice, the kind of care you tend to provide, and the kind of patient experience you prioritize. These factors refer to the branding of a site, and they can have a meaningful impact on the people who visit.

MDPM Dental Marketing can help you communicate more effectively by helping you identify and promote your brand online. With this change, you can find yourself reaching more people and ensuring that patients know what they can count on from you. Whether you are changing the dental services you provide, need to establish yourself as a new practice, or simply need to update your website, we can provide support. We also offer ongoing SEO efforts that ensure your web presence has a better reach! Read More

Is Your Outdated Website Making A Poor Impression?

Before people set foot in your practice, they can learn about you and the services you offer through your online presence. With the right website and the right marketing efforts, you can reach more people and bring them in to schedule services. However, if you have an outdated site that is less appealing to people, you may have a hard time bringing people who find you online in for appointments! Older websites can look unappealing, and they may have older information that was never updated. You may also have problems if your pages are not optimized for different screen formats like tablets and phones.

MDPM Consulting can take on the different challenges you face when it comes to promoting yourself in digital spaces. Sometimes, that means changing how you present yourself on social media and creating content that you can share to grow your SEO. At other times, it can mean taking on the task of updating an older website so that it is more likely to attract new business. In addition to helping you with the development and design of your pages, we provide support by creating content and maintaining your digital presence, so we can help you stay online and stay visible to potential patients in your area. Read More

Facebook Ads And Online Marketing

As you look at what your options are for promoting your dental office online, you can feel both excited and intimidated by how much you can do to reach people in your area. With the right efforts, you can find ways to reach local families and individuals through digital channels and effectively grow your practice. Unfortunately, without the right approach and knowledge, you can see less value from efforts that fail to put you in front of the right audience.

One way to effectively target people and enjoy the right visibility is to make use of Facebook Ads. When used correctly, they can with more than just increasing engagement. MDPM Consulting has experience with these and other online channels, and we can use that expertise to help you create a truly effective marketing strategy! From the creation of your website through the promotion of your office, we can make sure you see lasting value from your digital presence.

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