Month: July 2014

Functional Website Design: More Than Just a Pretty Face

Picture this: You’re meeting with a new patient to discuss treatment options for her badly stained teeth. As you prepare to launch into a discussion about the benefits of in-office teeth whitening, you notice that her teeth have been all but destroyed by decay. Technically you could make her teeth appear whiter and more beautiful,… Read more »

The Truth About Tech Support: They Know Nothing

Tech Support knows nothing until you communicate with them. Let’s face the carbonation in the soda and the reflection in the mirror. You will need to process information, regurgitate it, and mold your message to achieve issue resolution. Like any healthy relationship, solving an issue with your email, website, or social media page involves a… Read more »

Google Authorship: Scaling Back Search Results

If you haven’t already heard, Google is moving towards optimizing its user’s experience (UX) for the mobile device. They believe that in the near future mobile devices will take the top spot in accessing the Google search engine. What does this mean for desktop or tablet users? Not much more than being coerced to catch… Read more »

Dental Swag Bags: That Extra-Special Something

Goody bags, gift with purchase, swag bags–simple gestures that have a major impact on patient satisfaction and loyalty. It’s not always expected, but it always delights. You don’t have to spend a ton to put together a decent bag; a thoughtfully curated selection of small items will do nicely. Your patient won’t hold it against… Read more »