Month: October 2016

RIP Vine: The Everchanging World Of Social Media

You may have seen surprising news, that Twitter is now shuttering Vine. Launched just four years ago, for a moment Vine was the hottest thing in social media, being used to promote films and even creating Vine stars. Now, with waning popularity and Twitter having money woes, the video app is shutting down. How is… Read more »

Office Promotions For Fall

Social media, along with postcards and flyers, can help you reach current and new patients. However, you need to have content in your posts and postcards that will grab a reader’s attention. To accomplish this, you could offer a fun office promotion. Below, we take a look at different promotions our clients are currently offering… Read more »

5 Tips For Better URL Structure

To help improve your search engine optimization (SEO) strategies, we’ve discussed blogging, local SEO, and ensuring your website is mobile-friendly. One factor we rarely discuss is your URL structure. Can your website’s URL really have a positive or negative impact on your SEO? Yes, it can. Fortunately, there are a few very simple steps you… Read more »

How Does Section 1557 Impact Your Office?

The Affordable Care Act (ACA) has been a source of joy, frustration, and confusion since it was passed in 2010. We often talk about the ways the reform impacts medical doctors and insurance, but rarely do we hear about how the ACA affects dentistry. We were recently contacted by a client with concerns regarding how one specific… Read more »

Good Blog Versus Bad Blog

How does blogging help your practice? There are actually a number of different ways. You can showcase your expertise in your field, address common patient questions, and each new post allows Google to regularly crawl and index your site, which can improve rankings. Of course, for success, the content needs to be good. What makes a… Read more »

Organizing Your Social Media Posts

Social media helps you engage your clients and can also aid your search engine optimization (SEO) marketing strategy. While not a major factor, Google does factor in websites that maintain an active presence on social media, especially if people are regularly sharing, liking, or commenting on these posts. Of course, if you run a business… Read more »

Psychology Principles That Can Help Your Designs

Good design involves knowing as much about people as how to use Photoshop and other design programs. In past blogs, we’ve discussed how color can influence the mood and the message you hope to convey. Today, we’re looking at ways to apply other psychological principles to help create better website design.

Can Facebook Live Be A Marketing Tool?

Facebook, along with other social networking sites, has become an essential part of any business marketing strategy. These sites present a very unique opportunity to reach out to both current and potential clients. Facebook recently unveiled a new feature, Facebook Live. We’ve had clients reach out to us to ask how they can use this… Read more »

Internet Marketing And Website Design Company Red Flags

Sometimes, even a great relationship hits a rough patch. When you first meet, everything is great and new, but over time small differences can erode and ruin your previously perfect marriage. However, what if you found out you couldn’t divorce the other party? For many people who sign contracts with all-in-one online marketing and website… Read more »

Do You Have Questions About SERM?

Have you ever Googled yourself? Have you ever been curious and looked up your business or dental practice? In some cases, you may not like what you see in the first few results. What can be done to address this? With search engine reputation management (SERM) you can take steps to address three common issues… Read more »