Search Results for: google places

Designing Your Custom Dental Website

A custom dental website not only looks great and offers optimal user experience (UX), but also provides an opportunity for us to build in SEO-rich content. But what goes into designing and creating your custom website? How much involvement will you have, and what steps do we take to ensure each webpage reflects your unique… Read more »

Updating Your Online Presence as Your Dental Practice Grows

When we help a client with an organic SEO strategy and online marketing plan for their dental practice, the goal is to create long-term growth and achieve better positioning on a search engine results page (SERP). As a dental practice grows and thrives, the time may come when opening the doors of a second location… Read more »

How To Pair Your SEO Strategy With A Well-Designed Website

There are a lot of things that go well together. Peanut butter and jelly. Oreos and milk. Romeo and Juliet. Yin and yang. Rock and roll. So, when it comes to wanting your business to rank higher in search engine results pages, there is one aspect you should consider pairing with your SEO strategy. This… Read more »

Reputation Management

Almost 90% of shoppers research options online before making a buying decision. That means that no matter how a potential patient finds you (referral from an existing patient, Google search, insurance database, or other avenues), he or she will look in 3-5 places before choosing to call your office to get information or – hopefully… Read more »

Do You Need Help With Reputation Management?

Before you set foot in a business, what do you do first? Nowadays, we hit the Internet and see what we can find out. We look at reviews on social media and other trusted sources to find out what other people are saying. As a dentist, you need to make sure reviews are available and… Read more »

Why Citation Listings Matter To Local SEO

A major portion of Local SEO work is creating local business listings. A business listing is a profile found online with your business name, address, phone, and other miscellaneous information about your business. There are thousands of websites and directories where you can create listings. You may have already heard of the popular ones like… Read more »

What Are Business Citations For Local SEO?

A citation is a reference to your business online. What does this mean? Your name, address, and phone number (NAP) is your citation. Search engines use your NAP to determine the authority of your business online. These citations, however, do not need to be linked to your website to count. They just need to be… Read more »

Referrals Are Not a Stand Alone Dental Marketing Tactic

I have been in the business of business development for over 20 years. It never ceases to amaze me when I hear business owners say “I get all my business from referrals.” Years ago business owners may have been able to get away with relying on word-of-mouth referrals almost exclusively as a business development tactic…. Read more »

Black Hat and ADA Non-Compliance in Dental Marketing

Do you really know what’s on your dental website? Recently, MDPM found seriously problematic, black-hat marketing tactics on some dental websites. Dentists need to know, some SEO tactics can get your domain blacklisted from Google and you’ll be up to your neck in hot water with the ADA – we’re talking suspended license. Ultimately, you… Read more »