Maybe Groupon just isn’t for dentists. Maybe its value is for other industries.
Modern Dental Practice Marketing is not affiliated with Groupon or any coupon service, but we do want our clients to make informed decisions when investing their marketing dollars. If you’re considering Groupon or any other new service, talk to your peers. Post a request for reviews on your Facebook, LinkedIn, and Twitter pages. Get the scoop before you write the check.
Maybe you’ll always have the same job you hold today. Maybe you’ll live in the same house and see the same people and love your life forever. But maybe, just maybe (and in all probability) something will change at some point. Perhaps you’ll start a new practice or a new business. Who knows; maybe you’ll move across the country – or to another country. You might decide to become an author after you retire. At that point, will people know who you are? Self branding today gives you a head start on tomorrow.
Yes. Many of our clients have a blog and no primary website. In competitive markets, like Dallas, Chicago, and other large cities, you should have more than one website to increase your Google rankings. However, you can opt for multiple blogs. Why choose a blog instead of a website?
At MDPM, we offer a Have a Blast package in which we send out two email blasts a month to an email list our client provides. We manage the email list, opt ins, opt outs, and reports that show how many blasts were opened or forwarded, how many links were clicked on, etc. In addition, we can place an opt in pop-up window on your MDPM blog — or we can send the code to your outside webmaster. The Have a Blast package is only available to clients who have an MDPM blog website. For more information, call Jill at 972-781-8861.
In this economy, it’s important to look at hygiene as a significant income source for your practice. Blogging is an unbelievably reasonably priced, yet highly effective, way to market your hygiene department.
Think, for a moment, of your business having three dimensions: you and the company are one; the client is one; and your employees are one. All dimensions must be in focus. For each dimension, you need a goal or purpose. You and your employees work together with the goal of serving the client. Your practice mission and vision sheds light on this purpose – the purpose of serving the client. But you, as an employer, must also serve and manage your employees if the mission and vision are to be carried out. So, in addition to a mission and vision, you need a commitment to your employees.
With traditional print newsletters, you must pay for printing and mailing. Managing your own address list can be a hassle, as well. Some services will manage your list, create your newsletter, and mail it for you. That’s great, but not if you consider that most people will consider your newsletter junk mail. You may not want to believe it, but most of your beautiful newsletters will go straight into the recycle bin. What a waste!
In this paperless age, people use the Internet for news and mail. E-newsletters save trees, money, and time.
So how does the MDPM newsletter system work? We have two options, the Custom Dental Newsletter or our Have a Blast service.
While I was looking around on Facebook, I noticed that one of my clients recently opened a new office (congratulations!!!). Beautiful photos were published on their Facebook page. I wondered, did they know that MDPM offers press releases, and that we should write a blog with a photo rotation? We could even help with the event planning by putting a calendar alert on Facebook, or send out an email alert to all of their patients. Then again, was another vendor doing these things for them? Maybe. Maybe not.
Have you heard the term Generation G? It’s the marketing strategy that experts claim is highly effective in our faltering economy. Generation G stands for generosity and giving. The philosophy is, a business should show that it is interested an involved, loyal to the community that supports it. To a dentist, this type of marketing involves volunteering.
I’m a mom, and moms talk. The very best marketing you could ever hope to have is word of mouth. So I want to share with you a dental visit I had and two reasons that I did not give the practice a good word-of-mouth referral. My review, when asked (and I was asked), was that it wasn’t the right place for my family.