Nearly 90% of consumers research online before making a buying decision. With the internet more accessible than ever before (anytime, anywhere), having a website is the ticket to ride in almost any industry. For dentists, you need a website to…
One main purpose of your website is to make sure you’re found in search engines for dental care in your area. On-page SEO (search engine optimization) helps you show up in search results for the location- and service-based search queries, so that patients looking for your dental care services in your local area find you.
Once users find you, the information on your website (plus your overall web presence, including your reviews) works to encourage the user to call your office or fill out the contact form on your website to schedule an appointment. From there, it is in your team’s hands to schedule them and make sure they feel informed, comfortable, and welcome in your office. To start this process in motion, it’s important that your website is informative, easy to use, and accurate to what you do and how you do it in your dental office.
Your website shouldn’t be just a vessel for education about teeth and gums; it should be a tool for your team to communicate with, interact with, and serve your patients. As everything moves toward paperless and hands-free, it’s important that patients can connect and do business with your office efficiently and effectively. We offer many solutions to accomplish this, including online patient forms, bill pay function, live chat, health screening agreements, and more.
Your online footprint isn’t just one thing; it’s your website, reviews, social media presence, and more working together to reach your target audience. By having a stellar website that feeds the search engine with organic, optimized, original content, garnering reviews at a steady rate, engaging on social media, and “playing the Google game,” you’ll build and grow an online reputation that truly is an extension of your physical dental practice. Don’t worry! We’re here to do the heavy lifting and help you every step of the way.