A dental website design should have some of the same components of any other service-oriented website, but there are also special features to consider. For instance, you may want your dental website to include a before-and after gallery, patient testimonials (written or in video form), and interactive features, like quizzes with responses you can capture… Read more »
Month: May 2011
Patient Testimonials in Marketing Could Boost Conversion by 100%+
I recently read about a marketing company that performed a study on the effectiveness of testimonials in marketing. We already know that over 70% of Internet users believe online testimonials. This new study showed that sales letters that included testimonials had a 166% better conversion rate than those without. So how can you use dental… Read more »
Dental Website Design is Another Story
Dental website design is very different from dental ad design, therefore, you have to approach building your website differently than you would a print ad.
MDPM: What Google Analytics Reports Mean to Dentists
Modern Dental Practice Marketing builds custom dental websites and WordPress blogs that incorporate Google Analytics and monthly keyword research reporting.
Weekend Warrior: The Beer Dentist and the Candy Dentist
The best dental marketing comes from fresh ideas, implemented, and carried out to completion.
MDPM: Top Dental Marketing Questions and Awesome Answers – Part 2
Do you need a dental website or just a dental blog, and what about template websites vs. custom sites?
Top Dental Marketing Questions and Awesome Answers – Part 1
Your sign should feature your dental logo, some variation of the word “dentist,” and your phone number, large enough to read from the street.
3 Dental Website Myths Debunked
For a successful dental site, dental blog, or SEO strategy, call Modern Dental Practice Marketing today and ask for a complimentary Internet marketing analysis.
How Google Algorithm Updates Affect Internet Marketing for Dentists
If you want your domains to rank high on Google’s SERPs, you must provide original, quality content, and you must update your dental blog and website regularly.
Focus on ROI: Internet Marketing that Works… and Doesn’t
Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You have to consider your goals. For a high-end cosmetic dental spa, brand awareness and perceived value of services is essential to maintaining high profits. In this case, a custom Facebook page may be well worth the monetary investment.
