We don’t consume information online the way we would in say, a book. We tend to skim. We tend to share without reading; and we tend to get bored with large blocks of text. So how do you create interesting content in the social media age? There are a few tips for making your content more friendly for modern users, including formatting, adding visual components, and finding out what your patients are interested in.
Month: January 2017
Do you want to maintain an active social media presence, but simply don’t have the time? We’ve run into this issue with our clients so often that last year we debuted our social media kit. The kit provides clients with tips, recipes, insights, and more that they can post on their social media pages. Do you have questions about the social media kit?
We’ve discussed before how 2017 will be the year that even more businesses will be embracing mobile-friendly website design. In addition, social media is becoming more important than ever, as well. Today, we’re looking at the results of a recent survey of 200 businesses conducted by GetResponse. These results highlight the importance of being mobile-friendly and active on social media.
Let’s say you’re driving downtown and you notice that a new restaurant has opened up. You may be curious, but you don’t pull in for a quick bite right away, do you? No, like most people you pull out your phone and Google them to find out what other people are saying: is this place worth checking out, or should it be avoided like a 14th century plague? Reviews can be a boon to any business. Even dental practices can benefit from positive testimonials and thoughts posted online. But how do you encourage satisfied patients to leave reviews?
We’ve discussed the importance of maintaining an active presence on various social networking platforms several times now. So, you probably know that sharing your blogs is important, but what else can you share on social media? Can you share information about your office? What about a funny comic you found online? Understanding what to share and what not to share can be confusing. Fortunately, we have a few suggestions.
As a dentist and as a business owner, you need reviews and testimonials to tell potential clients why they should select you. However, that doesn’t mean every piece of feedback you receive will be positive. Hubspot recently featured a blog where 57 professionals offered advice on dealing with negative feedback. So, what does MDPM Consulting recommend for responding to less than happy people online? How should you handle negative reviews?