Category: Technical SEO

Social Media Builds Awareness, Not SEO

If your business relies on a website (and let’s face it, who’s doesn’t in 2018?), then you’ve got to be tuned into search engine optimization. You need the infrastructure of your website to stay in tip-top shape so that search engines like Google show your business to those who are looking for it. A useful, easy-on-the-eyes website is part of your overall web presence, and so are social media channels. Free platforms like Facebook and Instagram contribute to your branding and presence, but not your SEO rankings. Does that make them less valuable or important? No. Here’s why: Read More

3 Local SEO Moves You Can Make This Week

The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your  online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and online presence needs to be optimized locally. Your potential patients are within a certain proximity to your brick and mortar business. Ignoring local SEO is like running a practice without a postal address. Your patients will rarely be able to find you, and you probably won’t get any mail. Your business address is just as important online as it is offline. Read More

What Are Business Citations For Local SEO?

A citation is a reference to your business online. What does this mean? Your name, address, and phone number (NAP) is your citation. Search engines use your NAP to determine the authority of your business online. These citations, however, do not need to be linked to your website to count. They just need to be accurate and consistent wherever they are listed. Not interesting enough to care? What if you lost nearly 75 percent of your potential customers because your business citation listings online were inaccurate, incorrect, or non-existent? A mere 20 percent of those customers raise your profits by quite a bit. Consider your online citation accuracy, and how you can update it.  Read More