As a dental practice, reputation management is crucial. You want people to find positive information and reviews about your office, which encourages them to make an appointment. But what happens when someone leaves a negative review, or if a negative post always comes up when people Google your dental practice? MDPM Dental Marketing has a few tips for combating negative reviews in a positive way!
Category: Reputation Management
When people need to see a dentist, they will go to Google to find one in their area. They don’t just select the building physically closest to their home, they will also look at your website, social media, and reviews. Which means reputation management is crucial for making a great first impression and convincing someone to schedule an appointment. In today’s blog, MDPM Dental Marketing will explain how we use reviews and social media to manage your reputation online and make your office attractive to potential patients in your community.
In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive interactions online, and make sure people can easily find the information they need to schedule an appointment. One crucial aspect of this process is setting up and maintaining a Google My Business (GMB) page. In today’s blog, MDPM Dental Marketing explains the importance of a GMB page for reputation management and SEO.
What is reputation management? Well, simply put, this is the process of ensuring users can find valuable information about other’s opinions regarding your services and practice, from online reviews to an active and engaging social media presence. Not only does this help gain new business for your office, but MDPM Dental Marketing will explain how reputation management also helps improve your SEO!
When someone in your area wants to find a dentist, they may start their search by checking the online reviews of practices in your area. If you want to have a real chance at attracting these potential patients, there are two issues you need to worry about: a lack of online reviews, and negative online reviews. By providing quality service to your patients at every appointment, and building good relationships with the people who come in for care, you can feel confident that people have positive feelings about your practice. With that said, you may be less sure of how to motivate patients to share their valuable opinions online, or how to make sure people see positive feedback. As part of our overall commitment to helping our clients reach more people through online marketing, we offer assistance with reputation management. In addition to helping you make smart use of Google My Business, we can offer strategies for encouraging more reviews. These efforts, along with steps to ensure your location and contact information are accurate, can help you benefit from better local SEO, and reach the right people more easily. Read More
There are many approaches to online marketing that can help you reach more people and attract new patients, especially if you keep up with trends in SEO. With that said, online reviews from satisfied patients can be particularly compelling to someone looking for a new dental office. After all, positive information in this setting is unsolicited, and based around direct experience. When you take great care of patients, you can look forward to kind words online. With that said, you may be less than confident in your ability to make sure those kind words are being found on Google and other search engines. The visibility and value of web reviews can become confusing, particularly as web reviews on Google can sometimes provide confusing information to users. As part of our commitment to help you manage your digital marketing needs, we can help you navigate questions about user reviews while also providing support for your website! Read More
While a well-maintained website gives you the chance to effectively promote your dental practice, others will have a chance to share their thoughts on you through online reviews. Fortunately, when you provide quality care, and encourage people to share positive experiences, you can make sure people find glowing comments from patients. What you should know is that your online presence can actually be used to solicit more positive feedback. We can help you by offering support and expert insights to more effectively manage your reputation online. By focusing on reviews, smart SEO efforts, and changing trends in digital marketing, we are committed to helping you enjoy consistent value from your online presence. Read More
It seems safe to assume that just about everyone likes hearing compliments. Compliments in the form of positive reviews for your dental practice can certainly be welcome – they can also help you promote your services online more effectively. The importance of good online feedback is hardly a secret. In fact, Google My Business is working to make it easier for businesses to share positive feedback, so others are more likely to encounter it. We can help you manage your reputation online so you see more of those glowing recommendations shared on Google. We can also help you with other efforts to reach current and potential patients through your website and social media, so you can enjoy more support for your practice! Read More
If you feel that a social media presence holds little value for your dental practice, you can miss out on important opportunities to boost your visibility online. With the right approach to social networking, you can expand your reach, manage your practice’s reputation, and create stronger connections with your current patients. If you are unsure of how to properly use your social media accounts, or if you feel you like the necessary time to post effectively, we can help! Our clients can take advantage of a special monthly package of content, which features quality images and captions for posts, as well as a schedule of how to organize your activity online. Read More
Savvy business owners know how valuable Google reviews can be for their business. Google reviews are a marker of trustworthiness and legitimacy. As we’ve covered before, of course you want high Google review aggregate scores. However, a negative review here and there is not the end of the world. If you haven’t already done so, you should adopt the practice of requesting that your clients leave you a Google review. It can also help your online reputation to build your review scores on other, industry-specific rating platforms as well. As your clients leave you these additional reviews, do they need to vary their content? Read More