We’ve talked before about what a unique opportunity social media affords a dental practice. You can share blogs and all kinds of other important information. We often have clients ask about what they should share on social media. Does everything have to be dental related? What are the best topics to address on Facebook or… Read more »
Month: April 2017
Often, good design means incorporating psychological principles. We’ve mentioned in a previous blog how color can impact mood and subsequently impact the feelings your website will convey. Well, shapes and lines can also impact your design. Understanding these principles can help you create a website that better reflects the atmosphere of your practice, reaching potential… Read more »
Quick question: Does your website respond to smartphones or tablets? If yes, congratulations! If not, then you may have some work to do, but it is well worth it. In the last few years the way we surf the web has changed drastically and with that, what we expect from a website has changed as… Read more »
For many practices, especially ones offering general services, a single website is enough. However, what if you have a niche specialty? One that could attract a very select type of patient looking for a very specific service? In these situations, we may recommend a special website dedicated solely to these services. You may need to… Read more »
Blogging is an excellent way to improve SEO, providing Google’s bots with plenty of new material to crawl and index. You can also provide potential patients with examples of your expertise in dentistry. But for many, choosing a topic can be daunting. If you or a staff member are handling the blog, how do you… Read more »
Do you operate a blog for your dental practice? If you do, great! Doing so can accomplish of number of things, from improving SEO to showcasing your expertise in dentistry. However, there are a few tips you should keep in mind for writing optimized blog posts!
We know that spring just arrived, but before you know it summer will be here too. Between now and then, you have plenty of time to plan and prepare for a summer office promotion. We often see offices create specials for the fall and winter, but the summer also offers unique marketing opportunities as well!
Search engine optimization is a little understood but vital aspect of any successful marketing strategy. While you can easily get lost in the process of creating keywords and building links, there is one thing to always keep in mind: your audience. Do you know your audience? If not, then no amount of links or organic… Read more »
Today, we would like you to try a fun little quiz. We want to illustrate a few tips for operating a successful content marketing strategy. More than anything, your design and the copy within can impact your rankings, as well as user satisfaction from people navigating your site. All of these factors are key to… Read more »
Lately, we’ve been covering many of the microsites our clients are adding to their practices. As more of our clients add them, others are asking questions about whether they too could benefit from one. Will your practice benefit from a microsite? How do they differ from your main site?