Month: May 2012

Social Media for Dentists: More Information on Facebook’s Algorithm

On Tuesday, we discussed how Facebook delivers information to newsfeeds via its algorithm called EdgeRank. Like Google, Facebook wants its users to have access to statuses and updates that are most relevant to their needs and activity on Facebook. If you plan on using a Facebook business page to promote your dental practice, understanding Facebook’s… Read more »

“Find Us On Facebook”: What You Need to Know About Edgerank

In the past, we have blogged on the importance of social media in building a web presence and attracting SEO attention. Major corporations and high-profile public figures utilize Facebook to connect with their consumers and audiences. As Google uses algorithms to determine a website’s page rank, Facebook also employs similar technology for generating what types… Read more »

Dentist Guest Blogs & SEO Booster

Have you heard about guest blogs and backlinks? Both are great for SEO. Here’s the scoop: Backlinks: The best backlinks for search engine optimization (SEO) are hyperlinks to your dental website from another dental-related website…or blog. Guest Blogs: Guest blogs are blogs written by a friend or expert, then posted on your blog. The most… Read more »

Facebook for Dentists: What to Do Now

Well, we now have Timeline for individuals and businesses. If your dental practice has a business page, you may have noticed a pop-up that asked you to create a special offer this week — that’s new. But everyone has been talking about Facebook for a few years now. If you’re asking yourself how a dentist… Read more »

More SEO Hype about Panda 3.4 Update

I received an email yesterday, as did many website owners I’m sure, from a company called Mosaic. The email warned: “Watch out! You may still be unaware of the latest version of Google Panda 3.4 update! ” Well, I keep on top of Google and am subscribed to the Google Webmaster Tools Blog. I didn’t… Read more »

SEO for Dentists: Organic SEO Must-Haves

Internet dental marketing is becoming increasingly popular. In today’s society, most people have access to the Internet from computers, mobile devices, and tablets. Dental websites, dental blogs, and SEO have replaced other forms of marketing and advertising such as radio, print, and the yellow pages. Unlike paid Internet marketing such as pay-per-click advertisements, organic SEO… Read more »

SEO for Dentists: Google Cracks Down on Black Hatters

If you’ve been trying to learn more about SEO for dental marketing, you might have noticed how search engines’ algorithms are updated and changed frequently.  On April 24, Google rolled out another set of algorithm changes to crack down on black hat SEO tactics. As a dentist, you might have been approached by an SEO… Read more »

Dental Website Design & Development, A to Z

There are many paths that lead to a dental website, but if you want to do things right the first time, there’s just one route to take. Logo Design A dentist should first decide upon a logo that will become a thread running throughout all of his marketing. The logo is the starting point for… Read more »