What’s more precious, money or time? The correct answer is both. When Jill and I founded Modern Dental Practice Marketing, we decided that we would invest in people as part of our business. First, I’ll tell you what we’re doing and what we’ve learned, then I’ll give you some practical ways to get involved with– and get new patients from– your community.
Month: January 2011
Did you watch American Idol last night? That crazy guy with the giant toothbrush and silver sequins was none other than Dr. Chris Kammer. Who dat?
At MDPM, we have a global view of dental marketing. Instead of focusing on merely writing and posting blogs, we get involved with our client dentists’ branding and overall marketing strategy. Understanding your office’s unique goals helps my team develop the right kind of blogs, and the right image, for your practice. We use proven techniques in copywriting and graphic design to draw a defined target market.
At MDPM, we respect the written word, so we employ talented writers who understand not only spelling, grammar, and punctuation, but also dentistry, marketing, and search engine optimization.
I want to challenge you to look at your own website and determine how easy (or hard) it would be to find for someone who just moved to town. Go to Google Maps, as well, and check two things: is your practice’s location correct, and have you claimed your listing?
Question is, which of these is profitable? What’s the key to getting new patients, closing bigger cases, and earning more profit?
All too often, we see partnerships dissolve. Dentists who worked under a practice name move on to establish a private practice of a new name, and they have no history of publicity. No one knows who they are. Imagine being in this situation, but having 400 Facebook fans and 1000 hits on your blog each month. Now that would give you a great place to start.
A dental website will be the center of your marketing strategy. In addition to bringing you patients through good search engine placement, your website provides new patients with essential information like a map to your practice, registration forms, the doctor’s name and contact information, your office hours, and patient education about services you provide.
In my personal experience, I have seen dentists pay for SEO from various companies, and I’ve seen limited results and little or no proof that the SEO company is doing anything at all. This is not always the case. However, if you are spending your hard-earned money on search engine optimization, you deserve results.
So you’ve heard that you need a dental practice blog. What does that mean, and why do you need one?