Month: January 2016

Referrals Are Not a Stand Alone Dental Marketing Tactic

I have been in the business of business development for over 20 years. It never ceases to amaze me when I hear business owners say “I get all my business from referrals.”

Years ago business owners may have been able to get away with relying on word-of-mouth referrals almost exclusively as a business development tactic. The internet has given people an unprecedented ability to check you out even after they get referred to your practice. The result is, you are missing out on referrals if you believe you don’t need a more comprehensive marketing plan. Read More