Category: Dental Website

Understanding The Importance Of Custom Websites

There’s no way around it: your dental practice needs to have a custom website. Moreover, it must adhere to ever-evolving best practices and should be updated regularly. Not only should your website include helpful information about your practice and the services you offer, but it must also be easy-to-use and appear aesthetically pleasing to your visitors. At MDPM Dental Marketing, we understand that it is difficult to balance maintaining the quality of care you provide to patients while also working on your website. We are here to help you with all aspects of your digital marketing, but we also believe that it is crucial for you to grasp why a custom website is essential for your ongoing success. This is why today’s blog discusses the importance of having a custom website and the benefits it can provide to your dental practice.

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How We Build Your Custom Dental Website

Woman typing on laptop sitting on messy deskWhile templated websites are cheap, they don’t offer a dental practice the wide array of benefits that a custom one does. In today’s blog, MDPM Dental Marketing is walking you through the process of planning, designing, and completing a custom dental website. We’re going to look at the additional options we can build in, including payment portals. With a new website, you put your best face forward online, and you also have a chance to improve your SEO at the same time. Find out why you should consider a custom dental website!

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Designing Your Custom Dental Website

Web design on block letters with grey backgroundA custom dental website not only looks great and offers optimal user experience (UX), but also provides an opportunity for us to build in SEO-rich content. But what goes into designing and creating your custom website? How much involvement will you have, and what steps do we take to ensure each webpage reflects your unique approach to dentistry? In today’s blog, MDPM Dental Marketing outlines each step of the design process, from the initial interview to your custom dental website’s debut.

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Your Website’s Loading Speed Matters

How often do you give up when visiting a website? We’ve grown accustomed to fast loading speeds and as such, have high expectations for our web browsing experience. Even as a dentist, your dental website’s ability to load quickly easily impacts your ability to convert people searching for services online into patients in your office. You want low bounce rates, fast speeds, and seamless mobile usability, and MDPM Dental Marketing takes these factors into account when we design responsive websites for our clients. With Google Page Speed Insights and Web Page Test, our team makes sure your site loads quickly on any device, which is a vital component of UX (user experience), SEO (search engine optimization), and online marketing for dentists!

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Updating Your Online Presence as Your Dental Practice Grows

When we help a client with an organic SEO strategy and online marketing plan for their dental practice, the goal is to create long-term growth and achieve better positioning on a search engine results page (SERP). As a dental practice grows and thrives, the time may come when opening the doors of a second location for your dental practice is the right business move. While opening a second location is definitely a cause for celebration, you also need to think about your current marketing plan. What should change when you have multiple dental offices to see patients? How do you alter your dental SEO tactics to help both practices grow and attract new patients?

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Why Do Dental Websites Need A Responsive, Mobile-First Design?

How often do you actually use your desktop or laptop to search for a business or service online? Most people use their smartphones, even when looking for dental care! In fact, mobile internet usage beat desktop usage in 2016 and even by 2012, smartphone sales exceeded desktop purchases. Way back in 2010, Google’s CEO urged designers to focus on mobile-first designs. We say all of this to remind dentists that having a site that looks good and is easy to navigate on a smartphone or tablet is crucial for staying competitive, attracting new patients, and enjoying improved SEO. With that in mind, let’s learn a little more about responsive, mobile-friendly design, and you should consider this when redesigning your website or formulating your online marketing strategy!

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Are You Reaching Enough People With Your Website?

When you set up a website for your dental practice, you can set up a digital platform that helps you extend your reach in important ways. The right online marketing strategy can help you reach more people, but it can also help you make sure that you reach the right people, and turn site visits into new patients. If you want to see the most value from your site, your approach to SEO is certainly important. By building up a digital marketing plan that focuses on organic SEO, we can help you consistently connect with more people. Because we take special care to focus on your local search efforts, and building a site that has beneficial technical information, we can also help you make sure that the people you reach could potentially schedule appointments. A targeted approach is important – after all, having more visitors may be reassuring, but what you really want from your website is the ability to attract more patients! Read More

Building The Right Website For Your Dental Practice

Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice, the right website can give you the ability to make yourself known to people in your area searching for oral health care. It also gives you a way to “introduce” yourself to people who have been referred to you by another doctor. Going without a digital platform today makes effectively invisible to many people, and limits your ability to interact with your current patients. In our work with dental offices throughout the country, we create custom websites that boast impressive technical features, as well as SEO-friendly content that makes practices easier to find on Google and other search engines. We can work with you through every step of the site creation process, and provide a website that lets your practice make the best first impression. We also provide ongoing support to boost the visibility of your links, and to help you take advantage of online reviews and social media marketing. Read More

When Is It Time To Replace Your Website?

Thanks to your website, many people will form a first impression of you, and your practice, before they ever set foot inside your dental office. After all, when an individual has a question about their oral health, or when they want to find a dental office near them, they almost certainly turn to the internet for help. Is your site making a first impression you would be proud of, or does it suffer by comparison to websites that competing practices host? For the sake of your online marketing success, you need to pay attention to the life cycle of your site. After three years, your digital presence can appear outdated, it can lack important SEO features, and it may run poorly compared to newer sites. We regularly help our clients, like Dr. Gregory Wright, when they need a new website. We are also ready to help new clients who want to replace their previous page, create a site for a new practice, or establish a microsite to help them focus on a particular area of dental care! Read More

Putting The Wrong Images On Your Site Can Have Consequences

So you have a visitor to one of your webpages…what happens next? Capturing someone’s attention is important, but there is no guarantee that this person will set up an appointment with your practice just because they found your website. While you should be concerned about the quality of the content you share, you also need to think about how it is presented. Images break up text, and ensure readers are less likely to lose interest. With that said, finding the right pictures can be more difficult than it seems. If your photos are acquired inappropriately, you can be liable for copyright violations that can become costly! 

We provide properly sourced images for your posts, so you do not have to worry about this issue. We also take care to provide digital content that is SEO-friendly and engaging, so your posts are more likely to motivate someone to schedule an appointment with you! Read More