This morning, Hubspot sent me an email with a guide to spotting bad SEO. In it, buyers were told to beware of ten specific tactics, three of which relate to writing. I strongly agree with all three. So, to blogging dentists, I want to reiterate these points before going into blog topics.
Now, as for blog fodder, blogs should be kept short and sweet. Along that vein, here are 10 effective concepts magazine and blog writers often use for creating great content. You can incorporate these same ideas into your dental blogs.
- Top Ten – Everyone wants a quick, worthwhile read. The Top Ten format makes life easier for both blogger and reader. Coming up with 10 reasons, tricks, or tips on the same topic is not difficult. The list you’re reading is a prime example. Listing is also quick for the writer. To the reader, a list can be scanned quickly, digested easily, and lists appeal to busy people. Here are a few Top Tens to get you started: Top Ten Whitening Systems; Top Ten Reasons People Choose Veneers; Top Ten Ways to Improve Heart Health.
- The Secret – Want to know a secret? Everyone does! Leverage that to your benefit when blogging. For example: The Secret to Lifelong Teeth Whitening; The Secret to Fresh Breath; The Secret to Keeping Teeth for Life.
- Real Stories – People love real stories — it’s like gossip, but without the guilt. Whether you use your own little anecdotes or patient testimonials, real stories are awesome. I remember reading one by a dental hygienist who talked about a little boy she treated and how he loved baseball. I remember that! In writing, we call this resonance. So, try to create blogs that resonate.
- Simple Information – What may seem obvious to you isn’t so clear to your potential readers. For instance, you know that crowns can be ceramic — and that porcelain and ceramic are synonyms. Your potential patients may not! Likewise, you know that mall kiosks that offer instant teeth whitening are not run by a dentist. Your potential patients may not! As you see patients today, ask if they knew these things. Read More
It’s a great question. At first glance, commenting on a blog post seems kinda like throwing your two cents into a conversation where you don’t know the players. If you aren’t the type of guy or gal to butt into a conversation you weren’t invited to, you probably don’t post comments. In addition to feeling uninvited, commenting on a blog is a risk. You’re putting your name out there with your opinion…and what if you find out later that your opinion was wrong? If you throw in your two cents, will you have to eat your words?
Stop feeling scared or weird about posting comments. As long as you post kind responses, useful information, and gentle opinions, it’ll be fine. Never rant, berate, belittle, or fudge the truth.
If you follow the golden rule, commenting on dentistry or community-focused blogs is great—no SUPERB—for business. Here’s why:
- The comment can link back to your website
- The comment gets your name in front of people (great for publicity)
- The more comments you have out in cyberspace, the greater the SEO benefits
- Commenting can lead to mutually beneficial relationships (with patients, doctors, or industry professionals)
- When you post comments, people often reciprocate by posting comments on your blog… which looks great to visitors
“Well, that’s all fine and good,” you say, “but where do I find dental or community-focused blogs to comment on?”
Another great question. Here’s a great answer:
- On your Facebook Fan page
That should be enough to keep you busy for a while!
And if your next thought is, “Time, woman! I have no time!” then I’m glad you’re here. I’m also not offended that you referred to me as “woman.” I take it as a compliment. My dental copywriters and I would be happy to post comments on your behalf if you have an MDPM website blog. We’ll also setup and maintain the comments on your blog, as well as your Facebook account and local listings. It’s a sweet deal. We do it all. Read More
Do you have a dental website? A blog? If you’re a blogging dentist, you may already know the importance of SEO and building up backlinks through comments and link swapping. Sounds like Greek to you? It’s not! Here’s a little rundown, a Blogging 101 class, to get you started. I’ll define SEO, blog, blog comments, and backlinks, and I’ll also give you some practical tips for your online dental marketing strategy.
Search engine optimization, referred to as SEO, is the procedure of making a website or blog attractive to search engines, like Google, Yahoo, and Bing.
Blog is a word derived from web + log. Essentially, a blog is an online journal. However, in business, a blog is much more. Dental offices can rely on blogs to act as a practice newsletter. Blogs also get a lot of attention from search engine spiders because they are considered news. The bottom line is, blogs do great on search engines and are a practical, effective, and free way to promote your dental practice on the Internet. Read More