Month: June 2015

Bounce rate: an inside look, and why yours might be on the rise

Each month, our clients receive SEO reports and analysis of their website’s traffic and performance. In addition to tracking basic traffic, pageviews, pages viewed per session, average session duration, and other metrics, we track something called bounce rate. Over the past month or two, we’ve noticed that some of our clients’ website statistics — especially bounce… Read more »

Cause Marketing for Dental Practices

Today’s dental practice owner is faced with a number of challenges. You wear several hats as a business owner — an entrepreneur as well as a dentist or dental specialist. It is a real challenge to be all of these things at once, which can result in something slipping. The area that slips is typically the… Read more »

What do you have that other dentists don’t? YOUR PATIENTS! Part 1

The Importance of Capitalizing on General Referrals Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t? The answer: your patients! Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to… Read more »

How to Pinterest for your dental practice

There are so many social media platforms out there — Facebook, Google+, Twitter, LinkedIn, the works. Lately, we’ve been getting some questions from our clients about Pinterest. How can we use Pinterest for our practice? Is it worth our while? Pinterest doesn’t make sense for every business, but there are ways to use it to engage… Read more »

Learning about content and search marketing at DFWSEM

This week, COO Sara and Account Manager Gery represented MDPM Consulting at the Dallas/Ft. Worth Search Engine Marketing Association’s June presentation of Optimizing Your Content – The 10 Most Common SEO Mistakes, given by Arnie Kuenn of Vertical Measures. This event was not only a chance for our team to intermingle with other great minds in the Dallas-Fort Worth… Read more »

Why is a blog important?

Billions of websites are currently producing new content on a daily basis, and millions of new sites join the ranks every day. Fresh content gives search engines something to index, increasing the website’s/site owner’s opportunity to become a thought leader or authority on a specific topic. In a nutshell: if you’re a dentist and blog consistently on… Read more »

When is it time to redesign your website?

Just like with fashion trends, design trends come and go. Your website is the online extension of your physical dental practice. It should be reflective of not only your office’s look and feel but also of your services, technology, and practice philosophy. Deciding on a website design you love can be a challenge. But, how… Read more »

A basic explanation of Schema

What is Schema, and why is it important? By definition, Schema is a diagram, plan, or scheme — an underlying organizational pattern, structure, or conceptual framework. In the world of website mechanics, Schema is used to help Google understand what’s on your website — to turn lines of code, numbers, symbols, and letters into crawlable and… Read more »