What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating… Read more »
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We Can Help Your Practice By Giving Your Site An SEO Boost
Your current website is doing a good job of introducing you, explaining your services, and letting people know how they can make an appointment. With all of these pieces in place, you may feel that you are doing enough to support your practice online, but a lack of effective SEO measures can make you practically… Read more »
What Happens When Google Issues Affect Your Visibility?
Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical… Read more »
The Danger Of Fake Reviews
You’ve probably heard that reviews are essential for a good marketing strategy. After all, what do you look at first before visiting a restaurant or business? Often, practice owners feel tempted to have their staff stuff their Google My Business page and Facebook page with fake reviews, or a less-than-reputable company may offer to do… Read more »
How Do Reviews Help My SEO?
Yesterday, we looked at five unique SEO tips. In today’s blog, we would like to take a more detailed look at one in particular: The benefits of good reviews. Positive reviews can help your SEO and also make your practice more attractive to people looking for dental care in your community. In addition, we have… Read more »
3 Local SEO Moves You Can Make This Week
The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and… Read more »
Dentist Reputation Management and Online Reviews
Disgruntled Former Employees Leaving Fake Reviews I received a call from a dear client of mine one weekend. He had recently experienced some disappointing behavior in a long-time employee, and he had to let her go. The problem was, this employee had the passwords to his social networking accounts, blog, website CMS, and other important… Read more »
Dentist Marketing SEO Piece by Piece
Part 2: METADATA for DENTISTS This is part two in our series on dental marketing SEO. Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important,… Read more »
Focus on ROI: Internet Marketing that Works… and Doesn’t
Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You have to consider your goals. For a high-end cosmetic dental spa, brand awareness and perceived value of services is essential to maintaining high profits. In this case, a custom Facebook page may be well worth the monetary investment.