Tag: best dental marketing

Focus on ROI: Internet Marketing that Works… and Doesn’t

Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You have to consider your goals. For a high-end cosmetic dental spa, brand awareness and perceived value of services is essential to maintaining high profits. In this case, a custom Facebook page may be well worth the monetary investment.

Dental Marketing: Local Internet Searches

You should know… 54% of Americans use the Internet instead of phone books. (ComScore) 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group) This means, potential patients will look for your dental practice online. You need a website and blog with strategic local… Read more »

Dental Website Keywords 101

The most important thing to remember about blogging is, if you want to kick asterisks on the search engines, blog every day, write useful, original text, and strategically place keywords in headings, links, near the top of your text, and in tags.

Passion in Life, Work, and Dental Marketing

Did you watch American Idol last night? That crazy guy with the giant toothbrush and silver sequins was none other than Dr. Chris Kammer. Who dat?