Most dental practices don’t have a Facebook business page, but they should. I certainly don’t believe that a Facebook page will bring a dentist many new patients, but managing a professional page on the most popular social networking site has benefits.
One, you’ll look like you’re tech savvy. You may have CEREC, DIAGNOdent, and dental lasers galore, but if you don’t have a Facebook page, the public won’t believe that you’re really up to date with modern technology.
Two, Facebook will allow your office to stay connected with patients between visits. If you pay for patient communication software, like Demandforce or Solutionreach (formerly SmileReminder), you should certainly supplement your efforts with a free Facebook page for your dental practice. So often, advertising and marketing is impersonal, yet word-of-mouth is the single most cost-effective type of marketing. With Facebook, you can stay in touch with your patients on a professional, yet somewhat personal, level by sharing your day-to-day workings with your fans.
Three, Facebook allows you to promote upcoming events, milestones in your practice, and special offers — all for free.
And remember, if your special offers, photos, and posts are enticing enough, your Facebook fans may actually share them with their friends — and that could land you some new patients. I want to tell you about four simple tools that will make managing your dental practice Facebook page easier and more effective. These tools are already on your Timeline. Read More
Part 2: METADATA for DENTISTS
Please note: We do not look like the nerds in this photo. We are much cooler.
This is part two in our series on dental marketing SEO.
Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important, and to Google, they aren’t. However, keywords are important to Yahoo and Bing. Sure, Google has 65% of the search engine market, but if you can please all the search engines all the time, why not?
What is a title tag? This is like a page title.
In the code, it looks something like this: <title>Modern Dental Practice Marketing</title>.
Your title tag should have your main business name and location, if you provide local service (which most dentists do).
What is a meta description? A description is the text that shows up in a search engine results page. Read More
Zebras and tigers both have stripes, but they are very different. For instance, even in a pinch, I wouldn’t ride a tiger. I also wouldn’t advise petting or hand feeding a tiger. A zebra, on the other hand, sure! Sounds like fun!
Another obvious difference is that Zebras live on the plains of Africa. Tigers call the jungle home.
My point is, like zebras and tigers, your practice name and website domain name have different homes, different purposes, and thus should be dealt with differently. That’s not to imply that your practice and website shouldn’t have the same name, but I recommend you put some thought behind your decision. These names should be with you for a long, long time.
As with most marketing and advertising concepts, I recommend attacking the naming issue with logic. This Q&A chart should help. Read More