Tag: dentist seo

Dentist Marketing SEO Piece by Piece

Part 2: METADATA for DENTISTS

Please note: We do not look like the nerds in this photo. We are much cooler.

This is part two in our series on dental marketing SEO.

Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important, and to Google, they aren’t. However, keywords are important to Yahoo and Bing. Sure, Google has 65% of the search engine market, but if you can please all the search engines all the time, why not?

What is a title tag? This is like a page title.

In the code, it looks something like this: <title>Modern Dental Practice Marketing</title>.

Your title tag should have your main business name and location, if you provide local service (which most dentists do).

What is a meta description? A description is the text that shows up in a search engine results page. Read More

Dental Practice Names & Dental Website Domains…Different Animals

Zebras and tigers both have stripes, but they are very different. For instance, even in a pinch, I wouldn’t ride a tiger. I also wouldn’t advise petting or hand feeding a tiger. A zebra, on the other hand, sure! Sounds like fun!

Another obvious difference is that Zebras live on the plains of Africa. Tigers call the jungle home.

My point is, like zebras and tigers, your practice name and website domain name have different homes, different purposes, and thus should be dealt with differently. That’s not to imply that your practice and website shouldn’t have the same name, but I recommend you put some thought behind your decision. These names should be with you for a long, long time.

As with most marketing and advertising concepts, I recommend attacking the naming issue with logic. This Q&A chart should help. Read More