When you set up a website, you take an important step in reaching people and promoting your dental office. Unfortunately, if you want to make sure that you are growing your reach and connecting with potential patients, you need to more than simply establish a web presence. Through the creation of effective and original content,… Read more »
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Keeping Up With Changes In SEO
The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up… Read more »
Dealing With Negative Content About Your Practice
As a dental practice, reputation management is crucial. You want people to find positive information and reviews about your office, which encourages them to make an appointment. But what happens when someone leaves a negative review, or if a negative post always comes up when people Google your dental practice? MDPM Dental Marketing has a… Read more »
How Duplicate Content Hurts Your Visibility
When it comes to your online visibility, there are a number of factors that can set your site apart from the rest. On the flipside, there are also a number of things your practice can do wrong that causes your website ranking to tank significantly. Indeed, circumstances that lead to the latter option happening includes… Read more »
How Your Practice Can Benefit From a Custom Website
Having a custom website for your practice is the first step to increasing your visibility online, and while you may already have one that you feel accomplishes this goal, it is important to thoroughly understand not only the value of your site’s appearance but what is going on in the backend as well. A variety… Read more »
You Need Social Media, And We Can Help!
If you asked people to describe our current state of the world in one word, they would likely use the word “uncertainty.” After all, many businesses are opening, while others are closing, and what we need to do to stay safe and protect ourselves (and our patients) varies greatly depending on who you talk to…. Read more »
Improve SEO With Better Content
Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies… Read more »
Creating a Brand (And Gaining Reviews) with Social Media
As some states have opened completely while others may in fact close again, trying to communicate with your patients and attract new ones is a challenge, given the current circumstances. With proper branding, however, your dental website and social media pages can work in tandem to gain reviews and thus letting people know your doors… Read more »
Metadata Can Help Your Practice be Discovered Online
When you Google (or use Bing or Yahoo) to search for a business you’re directed to millions of results, but you rarely look past page one on a search engine results page (SERP). On that page, you will find information in a link about the website and its content. This brief snippet – often only… Read more »
You Should Really Consider A Dental Website Redesign!
We know more than anyone about the sheer amount of work that goes into creating a dental website that not only looks great but provides a boost in search engine optimization (SEO). However, shifts in design trends and updates to search engine algorithms means that, on average, a website has a shelf life of about… Read more »