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5 Tips For Planning Your Social Media Strategy

Recently, Hubspot published a long list of stats regarding how to improve your reach on social media. As you know, we believe social media can help you better engage your patients and potentially attract new clients. In fact, we even offer our clients a free kit to assist with this. In today’s blog, we’re going… Read more »

6 Questions That Can Help Improve Testimonials

If even you don’t own or operate your own practice, you know how important a good review can be. Let’s be honest, the first thing we do before trying a new restaurant or service is to Google online reviews. We want to know that the business is worthwhile and operated by friendly, qualified owners and… Read more »

How to Capitalize on “Back to School” in Your Dental Office

For kids, educators (and parents) everywhere, the summer is quickly coming to an end. Soon, school will begin again, and it will be back to “real life.” For most, this time of year means it’s time to buy school supplies and go back-to-school shopping. As a dentist or dental team member, it’s time to see the kiddos… Read more »

Google Updates Google + Business Page Ranking Factors

Check out the updated help page entitled: Improve your local rankings on Google. Google went ahead and added more information on local ranking factors to the page, leveling it up. Prior to this update, there were about 5 paragraphs on the topic, but now there’s nearly double that, including more specific details. How does this… Read more »

3 Local SEO Moves You Can Make This Week

The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your  online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and… Read more »

Client Feature Friday

Every Friday, we like to showcase the beautiful and effective work that we do for our clients. Whether we’ve recently built their brand new site, or rebuilt/redesigned their previous one, we are always excited when a client’s website goes live! One of the many things that set us apart from the competition is how closely… Read more »

Client Feature Friday

Your website should be more than just attractive; it should convey your practice’s philosophy, and what sets you apart from the competition. With our clients, we accomplish both, in addition to optimizing their sites with original content and design/build elements. In this week’s client feature, we take a look at a new addition to our… Read more »

What do you have that other dentists don’t? YOUR PATIENTS! Part 1

The Importance of Capitalizing on General Referrals Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t? The answer: your patients! Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to… Read more »

Social Media for Dentists: Keep It Legal, Keep It Ethical

As a professional in the dental community exploring the opportunities and insights presented by social media, you must understand that social media usage carries risks, too. Not that you haven’t always honored legal and ethical considerations for marketing your practice, but the need for transparency is even greater with social media. When we design websites… Read more »

Dentistry Gets Personal: Three Ways to Create a Personal Brand

There’s a popular misconception out there that a brand is nothing more than a name, slogan, and look. True, these are important components of branding, but they’re also hugely impersonal. The personal aspects of your brand, which stem from your energy, commitment, and talent, are equally important and significantly more potent in an industry where… Read more »