Category: News/Tecnhnology

Google Marketing Live Updates: What Should You Know?

The Google Marketing Live event reveals important information that can affect the future of SEO and online marketing in big ways. The opening day of the event led to helpful details about future products, and offered valuable insights into what digital marketers should focus on to enjoy continued success. These changes and developments are worth… Read more »

Is Your Practice Ready for Midwinter Meeting?

It’s Friday! Normally that would mean it’s time for a client feature on the blog, but today, we want to talk about an event that affects many of our clients from across the country. That’s because it’s almost time for Midwinter Meeting! This conference presents a valuable opportunity to participate in some continuing dental education… Read more »

Can Google Beacon Benefit Your Practice?

Can the Google Beacon help you provide a better experience for people who visit you online, or for patients who arrive for an appointment? This device makes it possible to provide more details about your location on Google Maps, and you can set it up to automatically send relevant information directly to someone’s phone when… Read more »

Does Your Website Need A Video?

Have you ever considered adding a video to your website? Doing so can offer a number of benefits, for SEO, patient retention, and appealing to potential new patients. In today’s blog, we’re going to look at how we help our clients create professional looking videos without needing fancy equipment or a large budget.

How Does Section 1557 Impact Your Office?

The Affordable Care Act (ACA) has been a source of joy, frustration, and confusion since it was passed in 2010. We often talk about the ways the reform impacts medical doctors and insurance, but rarely do we hear about how the ACA affects dentistry. We were recently contacted by a client with concerns regarding how one specific… Read more »

Google My Business Plays Possum

On September 1st Google made a major and unannounced algorithm update. At the time, no one understood the impact. In fact, we even suggested it might be the rolling out of the fabled Penguin 4.0 update. However, the September 1st update has had a major impact on local listings, with many businesses noticing that their listings… Read more »

What Does Yelp’s Lawsuit Mean For You?

Currently, Yelp is involved in a lawsuit that has made its way all the way to the state Supreme Court. The case is simple: A law firm claims a former client left a negative review that was completely false, and wants Yelp to remove it. The review giant refused, and the law firm has since… Read more »

Did Google Make An Algorithm Change?

For most people, Labor Day weekend was a pretty uneventful affair. They enjoyed the time off or maybe gathered with family to enjoy one last outdoor BBQ before the weather turns cold. However, for those interested in the world of search engine optimization (SEO), this weekend marked a possible change to Google’s algorithm. Did Google… Read more »

Why Did Verizon Just Spend 4.8 Billion On Yahoo?

Yahoo isn’t what it used to be. At one time, Yahoo was the biggest search engine in town and the route through which most people visited the web. Then, Google came along. After which, the world basically forgot about Yahoo, except for a brief period in 2015 when they debuted the sixth season of the… Read more »

What are Google Local Business Cards?

If you’re thinking card stock, think again. Search engine giant a.k.a Google is at it again with a potential update to the Search Engine Results Pages (SERPs). They are exploring a new way to display search results that could have a significant impact on local search. The unofficial name stands to be “Google Local Business… Read more »