While Artificial Intelligence has certainly been on just about everyone’s radar over the last year, people may be focusing on the wrong thing. Many dentists are choosing to incorporate AI-generated content for their site’s copy, and even though it might seem speedy, it also might be ineffective. In addition, these programs can be a little loose with the truth, and as someone who works in healthcare, you need to be right all the time. But AI search is here to stay, and it’s important to know what the most popular search engines are looking to find.
Here at MDPM Dental Marketing, we know that human writers create copy that connects with other humans. Our team also understands that effective SEO in 2025 means keeping track of what Google and other search providers want to see, and that takes finding the right balance. If you’re ready to showcase your skills, start with tailored site copy that reflects who you are.
The way your patients find you is evolving. Find out more about shifts in SEO with MDPM Dental Marketing.
AI Search Offers You A Little More Flexibility
Traditional SEO relies on hitting the right keywords the right number of times. In order to make your way up the search page, you target specific things that you do well, and this helps patients to find you more effectively, particularly when they are looking in a certain area. But it doesn’t necessarily leave room for nuance.
One of the advantages that we are seeing in a shift toward AI-generated search results is that dentists are able to put a little more of their own personal story into the equation. These programs are more sophisticated than the algorithms of even a few short years ago, and that offers an opportunity to tell your own story.
Take The Time To Tell Your Story
So, why incorporate a little more of yourself into your blogs or your site content? There are a few different reasons why this strategy can be effective, and it starts with the human connection. Your site needs to attract eyes from actual patients; showing who you are can be a good way to humanize yourself.
Developing website content that is unique to your practice also brings new benefits. In years past, people tended to search for local businesses in their community, but now, they want to see more than that. AI searches allow for more conversational language to be picked up, giving you the chance to have a site that feels like hom.
Discover Effective SEO With MDPM Dental Marketing
When you’re ready to make a change, we’re here to help you do it well. To find out more about navigating the shift to AI search, call MDPM Dental Marketing today.