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10 Steps to Create a Dentist’s Newsletter

This post is part two of “Is Your Dental Office Ready for a Patient Newsletter?” Whether you build your own dental practice newsletter, have your office manager tackle the task, or use a service, these are 10 primary elements you need to consider. Email list: You can’t send an e-newsletter campaign without email addresses! If… Read more »

Social Networking for Dentists Made Easy!

You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already… Read more »

Dentist Marketing SEO Piece by Piece

Part 2: METADATA for DENTISTS This is part two in our series on dental marketing SEO. Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important,… Read more »

Focus on ROI: Internet Marketing that Works… and Doesn’t

Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You have to consider your goals. For a high-end cosmetic dental spa, brand awareness and perceived value of services is essential to maintaining high profits. In this case, a custom Facebook page may be well worth the monetary investment.

What Sets Your Dental Office Apart?

I have asked this question thousands of times through the years. Funny thing is, most dentists (if not all) say that their one-on-one attention and customer service make their dental practice better than others. Better is a bad word when discussing dentists. I know that you have a respected peer relationship with other dentists in your area. However, you’re a dentist and I’m a dental marketing expert. One of us has to consider your peers competition. Let it be me.

5 Social Networking Tasks Dentists Can Hire a Teenager to Do

Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!

Investing in People is Investing in Business

What’s more precious, money or time? The correct answer is both. When Jill and I founded Modern Dental Practice Marketing, we decided that we would invest in people as part of our business. First, I’ll tell you what we’re doing and what we’ve learned, then I’ll give you some practical ways to get involved with– and get new patients from– your community.

The Essential Art of Self Branding for Dentists

All too often, we see partnerships dissolve. Dentists who worked under a practice name move on to establish a private practice of a new name, and they have no history of publicity. No one knows who they are. Imagine being in this situation, but having 400 Facebook fans and 1000 hits on your blog each month. Now that would give you a great place to start.