While MDPM Consulting does condone the use of social media in dental marketing, and we even offer an ebook on the topic, we don’t believe that social media should be the focus of a dental marketing strategy. Much like printing a brochure or running ads in a publication, social media marketing is just one element… Read more »
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How to Get More Patient Testimonials
Inspirational speaker Zig Ziglar said, “When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” Though his hay day was during the 90s, Zig’s words still ring true. Dentists in private practice are also business owners, and marketing is an essential part of their success…. Read more »
What Dentists Can Learn from Super Bowl Commercials
Facebook actually has a page called Super Bowl commercials 2013. Everyone knows about Super Bowl commercials, and for some, the ads are the best part of the show. Marketing professionals look to the crazy ads each year for inspiration, because that field is where the big dogs play. This year, Super Bowl commercials are going… Read more »
Your Dental Practice’s Reputation On Facebook
Do you recall when you first opened your Facebook account and made your personal profile? Your kids may have talked you into it after years of your objections. Perhaps you were one of the first to join Facebook, and you update it from your phone, tablet, and PC many times a day. Regardless of why… Read more »
Dental Practice Facebook Pages
Most dental practices don’t have a Facebook business page, but they should. I certainly don’t believe that a Facebook page will bring a dentist many new patients, but managing a professional page on the most popular social networking site has benefits. One, you’ll look like you’re tech savvy. You may have CEREC, DIAGNOdent, and dental… Read more »
Facebook for Dentists: What to Do Now
Well, we now have Timeline for individuals and businesses. If your dental practice has a business page, you may have noticed a pop-up that asked you to create a special offer this week — that’s new. But everyone has been talking about Facebook for a few years now. If you’re asking yourself how a dentist… Read more »
Do Dentists Need to Market with Pinterest?
In light of many recent questions from our clients, I’ve postponed the follow up to “Do Dentists Need a Patient Survey,” and instead, today’s blog will focus on Pinterest. Fact: Pinterest is the third largest social networking platform, behind Facebook and Twitter. Fact: Pinterest is free, just like Facebook and Twitter. Fact: If you don’t… Read more »
Brand Continuity for Social Networking Dentists
With Facebook’s new Timeline for business and LinkedIn offering what amounts to business “likes,” savvy dentists should make certain that their brand is continuous throughout all of their websites, blogs, and social profiles. Website: A dental website should feature a dental practice logo that will represent the practice in print, on signage, and on the… Read more »
Facebook for Business Coming Wednesday!
If Facebook does indeed launch Timeline for business on Wednesday—which is the rumor—dentists should be prepared to update their business page ASAP. You’ll probably have three months to switch your page to Timeline voluntarily before Facebook takes charge and forces the switch. How much cooler will you look, though, if your page has Timeline before… Read more »
Facebook Timeline for Business—and Dentists!
Sometimes I feel like a paparazzi, craving the hot news about Hollywood stars—but it’s not the stars that interest me. It’s Internet marketing. Rumor has it, Facebook will launch Timeline for businesses on or around the end of this month. By March, your dental practice’s Facebook page could look a LOT different—better, actually. Here’s what… Read more »