The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and… Read more »
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Client Feature Friday
Every Friday, we like to showcase the beautiful and effective work that we do for our clients. Whether we’ve recently built their brand new site, or rebuilt/redesigned their previous one, we are always excited when a client’s website goes live! One of the many things that set us apart from the competition is how closely… Read more »
Client Feature Friday
Your website should be more than just attractive; it should convey your practice’s philosophy, and what sets you apart from the competition. With our clients, we accomplish both, in addition to optimizing their sites with original content and design/build elements. In this week’s client feature, we take a look at a new addition to our… Read more »
What do you have that other dentists don’t? YOUR PATIENTS! Part 1
The Importance of Capitalizing on General Referrals Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t? The answer: your patients! Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to… Read more »
Social Media for Dentists: Keep It Legal, Keep It Ethical
As a professional in the dental community exploring the opportunities and insights presented by social media, you must understand that social media usage carries risks, too. Not that you haven’t always honored legal and ethical considerations for marketing your practice, but the need for transparency is even greater with social media. When we design websites… Read more »
Dentistry Gets Personal: Three Ways to Create a Personal Brand
There’s a popular misconception out there that a brand is nothing more than a name, slogan, and look. True, these are important components of branding, but they’re also hugely impersonal. The personal aspects of your brand, which stem from your energy, commitment, and talent, are equally important and significantly more potent in an industry where… Read more »
Countdown to Hinman 2014: Will We See You There?
Jill and I are thrilled to attend the 102nd Annual Thomas P. Hinman Dental Meeting in Atlanta, GA next week. Although we’ve opted not to rent a booth this year, I’d like to personally extend an invitation to connect with us and schedule an appointment time. We can discuss the latest and greatest in social… Read more »
You Can Buy Followers, But You Can’t Buy Social Media Love
Everyone wants to be the “cool” dentist, the one who has hundreds of Likes and a string of followers to re-tweet their updates. You know that a strong social media presence will benefit your practice by increasing your visibility and generating word of mouth. The only problem? It’s been months since you created your Facebook… Read more »
How to Use Your Facebook Personal/Professional Profile in Dental Marketing
A Livonia dentist who’s near and dear to my heart recently asked Jill how his business Facebook page could like or recommend another business, or photo, or person, or anything. Her answer was, options are very limited. You’ll have a lot more opportunity doing these things as a human, but as a professional. Here’s my… Read more »
Website Support Turn-Around Time
One of the most frustrating situations we hear about is when clients don’t see requested changes implemented on their website. Equally frustrating is when a site isn’t updated, and it slowly begins to not function properly across all devices. At MDPM, we don’t often hear these kinds of comments, because the procedures we follow are… Read more »