When you set up a website, you take an important step in reaching people and promoting your dental office. Unfortunately, if you want to make sure that you are growing your reach and connecting with potential patients, you need to more than simply establish a web presence. Through the creation of effective and original content, the implementation of the right metadata, and the inclusion of social media activity, your reach can expand, and you can see the advantages to promoting your practice and services online!
The “right” approach to digital marketing can require time, technical skills, and effort. Unfortunately, when an effective approach is not taken, the effort that is put into promotion can lack value. MDPM Dental Marketing can offer you support in the different aspects of creating, maintaining, and promoting your site. After making sure you have an attractive and on-brand digital space prepared, we can provide original content, maintain SEO, and even tie in your social media activity with your site activity for a greater visibility boost. We can also discuss the positive impact of mixing organic SEO and paid SEO, and we can help you understand the relative merits of additional approaches to web marketing.
Online Visibility Depends On More Than Just The Creation Of A Website
It is hard to argue with the importance of creating a website to your larger plans to market your dental office. While this is a vital step, it is not the only one that you should take if you want your page to successfully bring in new patients. Your site is competing with a large number of others to appear in the right SERPs (search engine results pages), which means your links are less likely to be seen without the right measures in place. To make sure your site can be found in the right searches, you should think about how different factors like metadata, relevant content, and other matters ultimately affect your website’s value.
Content Creation And Organic SEO
Organic SEO refers to search engine optimization efforts that are tied to producing compelling, relevant, and interesting information on your website. The content creation process is an important one, as it creates new links that are tied to different relevant searches that can be found, it can help tie your site to important search terms, and it helps you keep up with other sites that are regularly creating content of their own. While it can feel like an intimidating step at first, committing to organic SEO will help you sustain your relevance and appeal to Google and other search terms in the long run. It can also help protect you against unexpected algorithm updates. After all, the goal of a search engine is to provide links that are truly useful; when you focus on creating content that has this kind of value, it remains something Google wants to find and share! To further raise the value of these posts, we can include technical SEO features that make new links easier for Google to read, and we can make sure links share more information on SERPs.
Using Social Media To Boost Your Reach
Not everything that helps promote your practice online comes from your website. Making social media part of your larger effort at outreach can be beneficial for several reasons. One is that it gives people a convenient way to keep up with your practice, so you can more easily share important updates about office hours, changes in office policies, and more. Another is that social media sites give you new links to create and find their way into Google searches, along with another space where you can share your new content! We can assist you with this aspect of online marketing by offering guidance and support as well as content to share in order to boost engagement.
When Should I Think About Updating Or Replacing My Site?
As time passes, a site that is not being updated diminishes in value. This occurs because trends in design change, making pages appear outdated, and because new technology and page features can make it less useful. A site that is still not able to change its formatting to provide positive experiences on different platforms like laptops and desktops, smartphones, and tablets can also suffer due to their lack of accommodating features. We can help you recognize when a change to your existing site is due, and we can also help when you need to replace an older site with something new!
Incorporating Paid SEO Into Larger Marketing Efforts
Paid SEO, or pay per click (PPC) marketing can look appealing at first. After all, with your investment in accessing the paid link space on Google’s results pages, you can potentially send your links straight to the top of someone’s search results! The trouble with this approach is that without the right approach, it can add costs to online marketing and show little value. Showing up in the search queries you really want to be seen in can be trickier than you expect, and you may find that you are still struggling to be seen while other links seem to spend more time in the advertised space. While we recommend relying on organic SEO as a foundation for your efforts, we can talk to you about when it might be beneficial to fit in paid SEO as part of a larger marketing effort.
Talk To MDPM Dental Marketing About Online Marketing Activity That Benefits You!
Are you really doing what it takes to put your website in front of the right people? MDPM Dental Marketing provides valuable support from the establishment of your website through its maintenance, updates, and (when appropriate) replacement! We are prepared to help you navigate the world of digital marketing. If you are ready to find out more, please reach out to MDPM Dental Marketing today at 972.781.8861!