As dental marketing consultants, we know the acute importance of answering the phones in a dental office. You can invest thousands of dollars in marketing, and your efforts may lead many potential patients to call your office. Though you, the dentist, don’t answer your phones, the successful transition of potential patients to scheduled patients relies… Read more »
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How Important Is Social Networking for Dentists?
How many new patients have you ever gotten from Facebook? LinkedIn? Twitter, Pinterest, MySpace? The answer is probably none, if you’re like most dentists. I’m disappointed in dental marketing companies who shout “social networking” from the hilltops just because dentists, by nature, are interested in new things. At MDPM, we’ve helped dentists set up Facebook… Read more »
Dental Practice Facebook Pages
Most dental practices don’t have a Facebook business page, but they should. I certainly don’t believe that a Facebook page will bring a dentist many new patients, but managing a professional page on the most popular social networking site has benefits. One, you’ll look like you’re tech savvy. You may have CEREC, DIAGNOdent, and dental… Read more »
Facebook for Dentists: What to Do Now
Well, we now have Timeline for individuals and businesses. If your dental practice has a business page, you may have noticed a pop-up that asked you to create a special offer this week — that’s new. But everyone has been talking about Facebook for a few years now. If you’re asking yourself how a dentist… Read more »
Brand Continuity for Social Networking Dentists
With Facebook’s new Timeline for business and LinkedIn offering what amounts to business “likes,” savvy dentists should make certain that their brand is continuous throughout all of their websites, blogs, and social profiles. Website: A dental website should feature a dental practice logo that will represent the practice in print, on signage, and on the… Read more »
10 Steps to Create a Dentist’s Newsletter
This post is part two of “Is Your Dental Office Ready for a Patient Newsletter?” Whether you build your own dental practice newsletter, have your office manager tackle the task, or use a service, these are 10 primary elements you need to consider. Email list: You can’t send an e-newsletter campaign without email addresses! If… Read more »
Dentist Marketing SEO Piece by Piece
Part 2: METADATA for DENTISTS This is part two in our series on dental marketing SEO. Another important factor is metadata, thought it’s not quite as important as dental website content and blogs. There are three primary components to metadata: title tag, description, and keywords. You’ll hear some techies say that keywords are not important,… Read more »
Will Facebook Bring Dentists New Patients?
For dentists, feeding blog posts to social networking profiles takes up that slack. It keeps the profiles active, so it works for you while you’re working for your patients. Having been in dental marketing for years now, I know that dentistry is a different breed of industry. Social networking is relatively new, so we’re not sure if it’s cost effective. That’s why MDPM sets up our clients’ profiles and blog feeds as part of our dentist’s blog package. We figure, it can’t hurt. If we aren’t charging for the service and you could get a new patient, awesome. Because we aren’t charging for the service, if you don’t get any new patients, that’s okay, too.