Not all do. Many, but not all.
What is bad service from a web company? It’s pretty much anything they do to frustrate, irritate, or anger you. The most common complaints are:
- No one will return my call
- No one will answer their phone when I call
- No one will return my email
- They only answer the phone when I’m working and can’t call
- I get transferred from person to person and no one can help me
- My requests take forever to get fulfilled, and sometimes they are never done
- My requests are done wrong
- People are rude on the phone
- People get too technical and I just want my website stuff done
- People make excuses about why something isn’t done or takes too long
- People complain about their job, being overloaded, having too much work
- The person in customer service has no idea what I’m asking
- I’m getting the runaround
- They’re rude to my employees
- I’m overcharged and under-served
I feel your pain. I have actually worked with business owners and employees that say things like, “I’m not calling him back,” “I’ll make him wait,” and “I put my phone through to voicemail when I see his number.” (I’m leaving out the name calling and profanity.) This kind of service is not service at all, and you certainly shouldn’t pay for it. You can be treated badly for free at almost any “service” station across the country! Read More
It’s an interesting question, “Will Facebook Bring Dentists New Patients?,” and there’s discussion on LinkedIn that supports both sides. Just today, I received MDPM’s notification of fan page statistics from Facebook. The most new active users for one MDPM client was 48, the most new likes was 12, and the most new visits was 112. Sure, some of our clients recieved no new interaction this week, but most had at least a little activity. The client who got over 100 visits is probably quite happy that he has a Facebook fan page! And that’s what it’s all about — activity. We’ve drawn people to their Facebook pages, either with blog posts, email blasts, newsletters, or a link from their website or blog site. These people have seen the practice brand and message this week. That’s good marketing.
I had one client call me last week just to tell me that she received a call from someone who found her on Facebook.
We do not know for certain that Facebook or Twitter will bring you new patients. However, if you are a Modern Dental Practice Marketing client, we’ll set up your Facebook and Twitter profiles, then post your blog content to them so that they have constant activity. Some respected experts recommend NOT posting blog content to Facebook and Twitter, but dentistry is a bit different than marketing in other industries. First of all, dentists and team members aren’t usually at the airport or in a taxi during the business day. They’re with patients. Most dentists don’t have time to post social networking updates like a, let’s say, consultant might.
For dentists, feeding blog posts to social networking profiles takes up that slack. It keeps the profiles active, so it works for you while you’re working for your patients. Having been in dental marketing for years now, I know that dentistry is a different breed of industry. Social networking is relatively new, so we’re not sure if it’s cost effective. That’s why MDPM sets up our clients’ profiles and blog feeds as part of our dentist’s blog package. We figure, it can’t hurt. If we aren’t charging for the service and you could get a new patient, awesome. Because we aren’t charging for the service, if you don’t get any new patients, that’s okay, too.
If you have questions about blogging or social networking for dentists, call Jill at 972.781.8861 or email us. We’re always happy to answer questions and provide marketing guidance to dentists and dental industry professionals.
I was drawn into Dr. Larry Emmott’s newsletter, Emmott on Technology, this morning. An article entitled “Dentists Technographic Profiles” shares a brief overview of Charlene Li’s and John Bernoff’s book, Groundswell: Winning in a World Transformed by Social Technologies. Dr. Emmott shows us the five main profiles that describe how people interact with the web.
He goes on to report that Net32 profiled dentists as such: nearly half are Critics, compared to about a quarter of the general population. A quarter of dentists, compared to only 12% of Americans, are Collectors.
- 66% of dentists don’t visit blogs
- 43% don’t use social networking
- 93% prefer Facebook of all social sites
- And here’s the kicker, only 10% of dentists claim to be Creators when it comes to the web. About 18% of the American public are Creators.
Creators are the folks who build and write blogs, produce videos, and do all that original stuff from scratch. Critics like to post responses to comments or rate and review things online. Collectors are the folks who like to gather links and use bookmarks so that everything they like and need is easy to access. In addition to these, Li and Bernoff identified Joiners, Spectators, and Inactives as profiles.
We all probably have a little of each of the six profiles in our Internet personality. I’m obviously a Creator; I write at least a dozen posts a day, build blogs, collaborate on logos, and help with web design. But I also see the Collector in me. As a writer, I have to do a lot of research to come up with fresh blog content, and I have a long list of bookmarked favorites.
If you’re not the Creator type, let’s get together. We’ll round out your Internet profile. I’ll fill in for you so that you’re all things to all potential patients. Modern Dental Practice Marketing is an Internet marketing firm that caters, primarily, to dentists. We build custom dental websites, dental blogs, and dental brands in the graphic design department. Our experienced dental copywriters are word machines… they produce an amazing number of original, interesting, and clinically accurate blog posts each week. Our copywiriting department also composes social networking posts, writes or rewrites website content, and creates press releases, articles, white papers, and more. If you need a Creative side, call and talk with Jill at 972-781-8861.
I’m going to the bookstore now to buy Groundswell. Thanks for the tip, Larry!